Leading gaming and entertainment retailer Best Buy today announced the launch of a new publication for gaming enthusiasts. Developed in partnership with Future US, @Gamer will be available by subscription and in all Best Buy locations in the United States this month.

@Gamer will focus on providing both hard-core and casual gamers with relevant information on the hottest games and gaming hardware. Additionally, subscribers to @Gamer will receive exclusive offers, worth hundreds of dollars in savings annually, towards their future gaming purchases at Best Buy.

Each issue of the multiplatform games magazine will contain at least 100 pages, covering roughly 30 of the best gaming products. Industry veterans William O’Neal and Andy Eddy lead the editorial team as Editor-in-Chief and Executive Editor. O’Neal formerly acted as G4TV’s gadget and technology correspondent on “Attack of the Show,” while Eddy has been a journalist and consultant in the game industry for more than two decades. Chuck Osborn, Group Editor-in-Chief of Future Plus, and Julian Rignall, Future Plus' Editorial Director will oversee @Gamer. Combined, their experience includes PC Gamer, NVISION magazines, and the launch of the World of Warcraft Official Magazine.

“By developing @Gamer, with its compelling content and exclusive offers, we hope to create a trusted go-to resource for gamers,” said Chris Homeister, senior vice president and general manager for the home entertainment group at Best Buy. “We’re thrilled to partner with Future to provide fresh, knowledgeable and expert industry insights for our customers.”

“We’ve assembled a stellar editorial team – a who’s who in gaming – to ensure @Gamer is an independent and modern multi-platform magazine that will engage the most enthusiastic gamers,” said John Gower, Vice President, Future Plus. “By combining easy-to-digest games coverage with a cutting-edge design, we aim to make it really easy for readers to find games they'll love to play.

The annual subscription price for 10 issues of @Gamer is $19.99 while the in-store edition is priced at $5.99 per issue. The first issue will include nearly $150 worth of exclusive offers for discounts on games and gaming accessories with subsequent issues including at least $20 worth of exclusive offers in each issue. Anyone can subscribe or purchase a single issue of the magazine. However, customers must be enrolled in Best Buy’s free gaming loyalty program, Reward Zone Gamers Club, in order to redeem the @Gamer offers.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work.

For more information about Best Buy, visit www.bestbuy.com

About Future

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Revolver, Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, Maximum PC and Mac|Life. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.

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