Bluestreak Technology Inc., the leader in open Flash® platforms for wireless and wired devices, today announced that French network operator, Bouygues Telecom, selected the company’s MachBlue™ platform to power the next-generation interface for Bouygues Telecom’s popular Bbox IPTV. The new IPTV interface, which launched beginning of June, gives consumers a visually rich and intuitive portal and entertainment programming guide created using Flash® technology. Future releases of the Bbox interface will include a Media Center as well as a Widget Framework for accessing news, sports, weather, traffic, entertainment gossip, stocks, and horoscopes using the TV.

“The newest release of our Bbox IPTV interface makes it easier than ever before for our customers to access rich content and personalize their IPTV viewing experience,” said Yann Loussouarn, Services Marketing Director, Bouygues Telecom. “Bluestreak Technology’s proven platform and extensive experience delivering Flash-based solutions to top tier network operators worldwide directly contributed to the success of this recent launch. Together we are delivering the future of IPTV interfaces to the market today.”

Bouygues Telecom will deploy the complete Bbox TV interface in three stages:

1. Home Portal and EPG – Currently available, the new Bbox TV home portal offers a more intuitive and fluid portal than previous Bbox versions with greater customization options available for the consumer. It is accompanied by an interactive entertainment programming guide (EPG) which allows consumers to search for programs by scrolling through a mosaic of tiles that display each channel’s programming.
2. Widget Framework – Deploying at the end of summer, the upcoming widget framework will offer consumers the ability to access seven widgets that deliver popular Internet content to the consumer directly on their television. This content will include information such as news headlines, sports scores, weather forecasts, traffic reports, entertainment gossip, stocks, and horoscopes. More widgets will be added in the future.
3. Media Center – Deploying in the fall, the new Media Center function will allow consumers to view their favorite photos, videos and music using their Bbox TV. Consumers will be able to insert a USB or external hard drive to upload their multimedia content.

The entire solution is based on Bluestreak Technology’s Flash®-powered MachBlue Platform. By leveraging MachBlue, Bouygues Telecom was able to deploy a visually rich and intuitive IPTV interface across all environments, deployed for all customers through software upgrades. MachBlue also enables Bouygues Telecom to tap into the over two million Adobe® Flash developers in the market today to make new widgets rapidly available to consumers in the future.

“With the launch of this new, Flash®-powered IPTV interface, Bouygues Telecom is setting themselves apart in the IPTV market,” said Dominique Jodoin, Bluestreak Technology CEO and President. “The slick user experience and rich widget content coupled with Bouygues’ direct marketing will prove successful. We are pleased to have met Bouygues Telecom’s renowned high expectations in terms of user experience and quality of service to deliver a solution in a very competitive and mature market.”

A complete review of the new Bbox IPTV interface can be seen here: http://bbox-news.com/2010/05/18/923/nouvelle-interface-flash-pour-la-bbox-tv/ and a video demonstration can be viewed here: http://www.01net.com/editorial/516831/bbox-la-nouvelle-interface-tele-a-decouvrir-en-video/. For more information on the Bbox IPTV, please visit: http://www.bbox.bouyguestelecom.fr/pid69/box-adsl.html. For more information on Bluestreak Technology and its award-winning MachBlue™ platform, please visit http://www.bluestreaktech.com and follow Bluestreak Technology on Twitter at www.twitter.com/bluestreak_tech.

About Bouygues Telecom

BOUYGUES TELECOM MOBILE, FIXED, TV AND INTERNET COMMUNICATIONS SERVICES.

Created in 1994, Bouygues Telecom has 10,394,000 mobile customers, 428,000 fixed-line customers and 9,000 employees. Bouygues Telecom is committed to being “the preferred brand of personal communication services” for both mobile and fixed phone service, as well as TV and Internet, thanks to a continuous focus on greater freedom and exemplary customer service.

After pioneering the mobile talk-plan concept in France in 1996, Bouygues Telecom introduced groundbreaking unlimited call plans: Millennium (1999) and neo (2006). Bouygues Telecom acquired its own fixed network in 2008 and became an Internet Service Provider (ISP), launching the Bbox broadband router.

In 2009, Bouygues Telecom invented the “all-in-one” solution with ideo the first quadruple play offer in the market—mobile and fixed voice plus TV and Internet.

In 2010 Bouygues Telecom launched ideo 24/24, a quadruple play offer including the first totally unlimited mobile call-plan. This year, the operator will also introduce a very-high-speed offer.

Bouygues Telecom's mobile network covers over 98% of the population. Its 3G+ network provides mobile Internet access for 81% of the population.

Bouygues Telecom is the only operator to be awarded “NF Service Centre de Relation Client” certification from French standards agency AFAQ AFNOR for all its consumer activities (mobile and fixed). The company has also been ranked No. 1 in Customer Relations in the mobile phone sector for the third year running (BearingPoint-TNS Sofres Customer Relations Quality League Table). Customer relation centers, a distribution network of 600 Bouygues Telecom Club stores, and a website available 24/7 combine to ensure optimum customer service.

About Bluestreak Technology

Bluestreak Technology is the open Flash® platform leader for companies that want to create custom Adobe® Flash-based user interfaces, applications, and web services across a wide variety of wireless and wired devices. The company’s award-winning MachBlue™ platform extends the rich graphics that Flash is known for on the Web with the customization options necessary to overcome the unique constraints of set-top boxes, mobile phones, digital televisions, and other consumer electronic devices. Bluestreak Technology’s software is used daily by millions of consumers worldwide, delivering interactive and engaging user experiences that have been shown to improve service adoption rates by 75%, increase content usage by over 50%, and deliver customer satisfaction rates as high as 98%. Privately held and headquartered in Montreal, Canada, Bluestreak Technology powers the Flash-based user interfaces and applications for many of today’s leading television and mobile companies, including France Telecom, Time Warner Cable, DivX, Videotron, Mitsubishi, Qualcomm, and Telecom Italia France. Additional information is available at +1 (514) 448-7662, info@bluestreaktech.com, and http://www.bluestreaktech.com.

MachBlue™ is a registered trademark of Bluestreak Technology. All Rights Reserved.

Flash® is a registered trademark of Adobe Systems, Inc. in the United States and other countries.

Other product or service marks mentioned herein are the trademarks of their respective owners.