comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2010

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comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2010

Mother's Day and Graduations Send Americans Shopping at Flowers/Gifts/Greetings Sites

By: PR Newswire

Jun. 15, 2010 05:55 PM

RESTON, Va., June 15 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for May 2010 based on data from the comScore Media Metrix service. Seasonal events in May including Mother's Day and professional sports playoffs drove the dominant online trends during the month.

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"Between Mother's Day, graduations, proms, and even weddings, May is often an eventful month for many Americans," said Jeff Hackett, senior vice president of comScore Media Metrix. "Flowers, Gifts, and Greetings sites were popular this month, providing shoppers with an easy way to purchase gifts for every occasion. Sports fans also had their hands full, turning to sports sites throughout the month for updates on the NBA and NHL playoff series, in addition to regular season MLB games."

Online Flower Shopping Sprouts in May

The Flowers/Gifts/Greetings category grew 23 percent to 36 million visitors in May, led by AmericanGreetings Property with 10.4 million visitors. ProFlowers.com ranked second in the category with 7.3 million visitors (up 168 percent) as Americans looked to buy bouquets for Mother's Day. Gifts.com grabbed the #3 position with 5.8 million visitors (up 39 percent), followed by 1-800-Flowers.com, Inc. with 3.6 million (up 86 percent) and Hallmark with 2.8 million.

Sports Sites Feel the Heat During Playoffs

Loyal sports fans were kept on the edge of their seat in May during the NBA and NHL playoffs, resulting in a 20 percent jump in the Sports category during the month. Yahoo! Sites ranked #1 in the category with 35.9 million unique visitors, followed by ESPN with 25.4 million visitors. FOXSports.com on MSN ranked third with 23.5 million visitors, while CBS Sports and Fantasy Sports Ventures rounded out the top five, each with 15.3 million visitors.

Americans Get their Entertainment News Fix Online

Americans were hooked on Entertainment News sites during May as they browsed for the latest celebrity gossip. The category reached an all-time high of nearly 100 million visitors during the month, representing a gain of 20-percent versus April. omg! was the category leader with 23 million visitors. TMZ ranked second with 16.1 million visitors (up 8 percent), followed closely by People with 15.4 million visitors (up 6 percent). E! Online experienced a comparatively large increase of 26 percent to reach 8.4 million visitors in the #4 position, while Entertainment Weekly rounded out the top 5 with 8.3 million.

Top 50 Properties

Google Sites ranked as the #1 property in May with 179 million visitors, followed by Yahoo! Sites with 167 million visitors and Microsoft Sites with 160 million visitors. Facebook.com held the #4 position in May with an all-time high of 130 million visitors, while AOL LLC attracted 112 million unique visitors.

Top 50 Ad Focus Ranking

BrightRoll Video Network led the May Ad Focus ranking reaching 97 percent of Americans online. YuMe Video Network ranked second, reaching 96 percent of the population, followed by ScanScout Network with a 93-percent reach.


    Table 1
    -------
    comScore Top 10 Gaining Properties by Percentage Change in
     Unique Visitors* (U.S.)
    ----------------------------------------------------------
    May 2010 vs. April 2010
    -----------------------
    Total U.S. - Home, Work and University Locations
    ------------------------------------------------
    Source: comScore Media Metrix
    -----------------------------
                                         Total Unique Visitors (000)
                                         ---------------------------
                                                                    Rank by
                                                                    Unique
                                    Apr-10     May-10   % Change    Visitors
                                    ------     ------   --------   --------
    Total Internet : Total
     Audience                       213,019    215,691          1        N/A
    ----------------------          -------    -------        ---        ---
    ProFlowers.com                    2,714      7,284        168        223
    --------------                    -----      -----        ---        ---
    McDonald's                        5,514      9,691         76        172
    ----------                        -----      -----        ---        ---
    IMLive.com                        6,046      9,717         61        170
    ----------                        -----      -----        ---        ---
    Dailymotion.com                  10,297     13,129         28        126
    ---------------                  ------     ------        ---        ---
    Comcast Corporation              41,239     52,110         26         18
    -------------------              ------     ------        ---        ---
    Hollywood.com Network             7,185      8,828         23        189
    ---------------------             -----      -----        ---        ---
    TheFind                           9,711     11,819         22        138
    -------                           -----     ------        ---        ---
    Evite.com                         5,468      6,621         21        250
    ---------                         -----      -----        ---        ---
    Conduit.com                      11,105     13,363         20        124
    -----------                      ------     ------        ---        ---
    Buzzle.com                        5,697      6,757         19        241
    ----------                        -----      -----        ---        ---
    *Ranking based on the top 250 properties in May 2010. Excludes
     entities whose growth was primarily due to implementation of
     Media Metrix 360 unified digital audience measurement.


    Table 2
    -------
    comScore Top 10 Gaining Site Categories by Percentage Change
     in Unique Visitors (U.S.)
    ------------------------------------------------------------
    May 2010 vs. April 2010
    -----------------------
    Total U.S. - Home, Work and University Locations
    ------------------------------------------------
    Source: comScore Media Metrix
    -----------------------------
                                            Total Unique Visitors
                                                        (000)
                                             ----------------------


                                                                  %
                                           Apr-10    May-10    Change
                                           ------    ------    ------
    Total Internet : Total Audience        213,019   215,691        1
    -------------------------------        -------   -------      ---
    Retail - Flowers/Gifts/Greetings        29,381    36,096       23
    --------------------------------        ------    ------      ---
    Sports                                 117,016   140,554       20
    ------                                 -------   -------      ---
    Entertainment - News                    83,566    99,976       20
    --------------------                    ------    ------      ---
    Incentives                              19,164    21,908       14
    ----------                              ------    ------      ---
    Health - Pharmacy                        5,088     5,734       13
    -----------------                        -----     -----      ---
    Online Gambling                         11,549    12,943       12
    ---------------                         ------    ------      ---
    Photos                                 112,714   125,338       11
    ------                                 -------   -------      ---
    Online Gaming                           87,360    95,880       10
    -------------                           ------    ------      ---
    Coupons                                 28,923    31,580        9
    -------                                 ------    ------      ---
    Travel - Car Rental                      6,023     6,571        9
    -------------------                      -----     -----      ---


    Table 3

    comScore Top 50 Properties (U.S.)
    ---------------------------------
    May 2010
    --------
    Total U.S. - Home, Work and University
     Locations
    --------------------------------------
    Unique Visitors (000)
    ---------------------
    Source: comScore Media Metrix
    -----------------------------
                                Unique                            Unique
    Rank        Property      Visitors    Rank    Property      Visitors
    ----        --------      ---------   ----    --------      ---------
                                 (000)                             (000)
                                    ----                               ----
            Total Internet :
            Total Audience     215,691
           -----------------   -------
                                                Federated Media
      1    Google Sites        179,188      26  Publishing           35,957
     ---   ------------       -------   --- ----------------         ------
      2    Yahoo! Sites        167,220      27  WordPress            35,770
     ---   ------------        -------     --- ---------             ------
      3    Microsoft Sites     160,061      28  Wal-Mart             35,530
     ---   ---------------     -------      --- --------              ------
                                                iVillage.com: The
      4    Facebook.com        130,308      29  Womens Network       34,531
     ---   ------------          -------     --- ------------------  ------
      5    AOL LLC             112,364      30  Break Media          33,798
     ---   -------              -------     --- -----------          ------
                                                Superpages.com
      6    Ask Network         91,939       31  Network              33,687
     ---   -----------         ------       --- ---------------      ------
           Fox Interactive
      7    Media               88,072       32 YellowBook Network    33,070
     ---   ----------------    ------      --- ------------------    ------
      8    Turner Network      86,086      33 Adobe Sites            32,733
     ---   --------------      ------      --- -----------           ------
                                                  Verizon
                                                Communications
      9    Glam Media           80,748      34  Corporation          31,302
     ---   ----------           ------      ---  ---------------   ------
                                                  AT&T Interactive
      10   CBS Interactive      78,432    35  Sites                  30,515
     ---   ---------------      ------    --- -----------------      ------
            Wikimedia                             Time Warner -
      11    Foundation Sites    78,275    36  Excluding AOL          29,461
     ---   -----------------    ------    --- --------------         ------
      12   Amazon Sites         77,973    37 Tribune Interactive     29,415
     ---   ------------         ------    --- -------------------    ------
            New York Times
      13    Digital             72,378      38 NBC Universal        29,318
     ---   ---------------      ------     --- -------------        ------
                                              Lycos Global Search
      14   eBay                 71,509     39  And Media             29,035
     ---   ----                ------     ---  --------------------  ------
      15   Apple Inc.           67,898     40 Expedia Inc           28,504
     ---   ----------           ------     --- -----------          ------
      16   Viacom Digital       62,252     41 Weatherbug Property   27,565
     ---   --------------        ------   --- -------------------   ------
      17   Demand Media           56,261      42 Gorilla Nation     27,509
     ---   ------------           ------     --- --------------     ------
            Comcast
      18    Corporation         52,110      43 Disney Online        26,857
     ---   ------------           ------     --- -------------      ------
      19   craigslist, inc.     50,830      44 Target Corporation    26,639
     ---   ----------------      ------     --- ------------------  ------
      20   VEVO                 48,961      45 Photobucket.com LLC   26,492
     ---   ----                 ------     --- -------------------   ------
      21   Answers.com Sites     45,390     Everyday Health    26,484
     ---   -----------------     ------      --- ---------------    ------
            Weather Channel,
      22    The                  43,498      47 Warner Music         26,263
     ---   -----------------    ------     --- ------------      ------
            NetShelter
      23    Technology Media      38,280      48 WorldNow Sites     25,428
     ---   -----------------      ------     --- --------------     ------
      24   Technorati Media       38,250      49 ESPN                25,359
     ---   ----------------       ------     --- ----                ------
                                                The Washington Post
      25   Gannett Sites          37,522     50 Company              24,495
     ---   -------------     ------     ---  --------------------    ------


    Table 4

    comScore Ad Focus Ranking (U.S.)
    May 2010
    Total U.S. - Home, Work and University Locations
    Unique Visitors (000)
    Source: comScore Media Metrix
                                                      Unique Visitors
      Rank                   Property                       (000)     % Reach
      ----                   --------                ---------------- -------
              Total Internet : Total Audience                 215,691    100.0
              -------------------------------                 -------    -----
               BrightRoll Video Network -Potential
        1      Reach                                          210,052     97.4
       ---    ------------------------------------            -------     ----
        2     YuMe Video Network - Potential Reach            207,783     96.3
       ---    ------------------------------------            -------     ----
        3     ScanScout Network - Potential Reach             201,456     93.4
       ---    -----------------------------------             -------     ----
        4     Tremor Media - Potential Reach                  197,698     91.7
       ---    ------------------------------                  -------     ----
        5     BBE - Potential Reach                           192,745     89.4
       ---    ---------------------                           -------     ----
               Advertising.com Video Network -
        6      Potential Reach                                188,232     87.3
       ---    --------------------------------                -------     ----
               SpotXchange Video Ad Network -
        7      Potential Reach                                187,642     87.0
       ---    -------------------------------                 -------     ----
        8     Yahoo! Network**                                186,893     86.6
       ---    ----------------                                -------     ----
        9     AOL Advertising**                               186,489     86.5
       ---    -----------------                               -------     ----
       10     Google Ad Network**                             183,594     85.1
       ---    -------------------                             -------     ----
       11     ValueClick Networks**                           177,616     82.3
       ---    ---------------------                           -------     ----
               Adconion Video Network -Potential
       12      Reach                                          176,594     81.9
       ---    ----------------------------------              -------     ----
       13     Google                                          171,450     79.5
       ---    ------                                          -------     ----
       14     TidalTV - Potential Reach                       167,926     77.9
       ---    -------------------------                       -------     ----
       15     Yahoo! Sites                                    167,220     77.5
       ---    ------------                                    -------     ----
       16     Specific Media**                                161,639     74.9
       ---    ----------------                                -------     ----
       17     24/7 Real Media**                               161,100     74.7
       ---    -----------------                               -------     ----
       18     Microsoft Media Network US**                    158,542     73.5
       ---    ----------------------------                    -------     ----
       19     AdBrite**                                       156,955     72.8
       ---    ---------                                       -------     ----
               Digital Broadcasting Group (DBG) -
       20      Potential Reach                                155,463     72.1
       ---    -----------------------------------             -------     ----
       21     Turn, Inc**                                     154,467     71.6
       ---    -----------                                     -------     ----
       22     FOX Audience Network**                          152,007     70.5
       ---    ----------------------                          -------     ----
       23     Collective Network**                            147,639     68.4
       ---    --------------------                            -------     ----
       24     Tribal Fusion**                                 147,626     68.4
       ---    ---------------                                 -------     ----
       25     Traffic Marketplace**                           146,193     67.8

                                                        Total Unique
      Rank                   Property                 Visitors (000)  % Reach
      ----                   --------                ---------------  -------


       26     Pulse 360**                                     143,391     66.5
       ---    -----------                                     -------     ----
       27     Casale Media - MediaNet**                       140,354     65.1
       ---    -------------------------                       -------     ----
               AudienceScience (formerly Revenue
       28      Science)**                                     139,958     64.9
       ---     ----------------------------------             -------     ----
       29     Adconion Media Group**                          138,860     64.4
       ---    ----------------------                          -------     ----
       30     interCLICK**                                    138,421     64.2
       ---    ------------                                    -------     ----
       31     Burst Media**                                   133,282     61.8
       ---    -------------                                   -------     ----
       32     FACEBOOK.COM                                    130,308     60.4
       ---    ------------                                    -------     ----
       33     ADSDAQ by ContextWeb**                          129,212     59.9
       ---    ----------------------                          -------     ----
       34     MSN                                             117,783     54.6
       ---    ---                                             -------     ----
       35     NNN Total Newspapers: U.S.                      117,655     54.5
       ---    --------------------------                      -------     ----
       36     YOUTUBE.COM*                                    112,760     52.3
       ---    ------------                                    -------     ----
       37     AOL LLC                                         112,364     52.1
       ---    -------                                         -------     ----
       38     AOL Media Network                               112,316     52.1
       ---    -----------------                               -------     ----
       39     CPX Interactive**                               111,568     51.7
       ---    -----------------                               -------     ----
       40     Break Media - Potential Reach                   108,743     50.4
       ---    -----------------------------                   -------     ----
       41     Centro - Potential Reach                        106,885     49.6
       ---    ------------------------                        -------     ----
               Viacom Digital Network -
       42      Potential Reach                                104,929     48.6
       ---    -------------------------                       -------     ----
               IB Local Network -Potential
       43      Reach                                          103,914     48.2
       ---     ---------------------------                    -------     ----
       44     Adify**                                         103,897     48.2
       ---    -------                                         -------     ----
       45     Undertone Networks**                            102,921     47.7
       ---    --------------------                            -------     ----
       46     ITN Digital - Potential Reach                   102,559     47.5
       ---    -----------------------------                   -------     ----
       47     Cox Cross Media - Potential Reach               102,481     47.5
       ---    ---------------------------------               -------     ----
       48     Vibrant Media**                                  99,927     46.3
       ---    ---------------                                  ------     ----
       49     NCC Digital - Potential Reach                    98,351     45.6
       ---    -----------------------------                    ------     ----
       50     Turner Network + Y! Partnership                  95,004     44.0

    Reach % denotes the percentage of the total Internet population that 
    viewed a particular entity at least once in May. For instance, Yahoo! 
    Sites was seen by 78 percent of the 216 million Internet users in May. 
    * Entity has assigned some portion of traffic to other syndicated 
    entities.
    ** Denotes an advertising network

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Published Jun. 15, 2010— Reads 368
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