SYS-CON MEDIA Authors: Doug Masi, Mat Mathews, PR.com Newswire, David Smith, Tim Crawford

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"Fat Transfer" Procedure by Innovations Medical Allows Patients to Trade Fat Thighs for Bigger Breasts

DALLAS, TX -- (Marketwire) -- 07/09/10 -- From the bottom to the bust. Or mid-section to mammary. Fat transplant technology has made science fiction into medical fact. A relatively simple series of cosmetic procedures can now use unwanted fat in a hip or thigh area to enlarge a woman's bosom.

"My patients have been asking about this for a long time," says Dr. Bill Johnson, Medical Director of Innovations Medical. "And now, it's reality. We can remove unwanted fat from a mid-section or thighs and use it for breast augmentation. It's easier and healthier than most other breast augmentation procedures, and the results are remarkable."

Clinically, the process is called autologous fat transfer, or natural breast augmentation. Advanced liposuction technology has been coupled with new fat grafting procedures to allow physicians to remove and then relocate the fat tissue within a matter of hours. The patient is awake during the procedure and can have it completed in one morning or one afternoon.

"Many women haven't been satisfied with their implants, or just don't like the idea of a man-made substance inside their body," says Dr. Johnson, "for them, fat transfer is the answer." Besides using the body's own tissue, fat transfer requires smaller incisions, less anesthesia and the recovery is typically much quicker. For women who have had both procedures, the comparison is stark. Most of them say fat transfer offers a more natural feel, no worry of leakage and no concerns over an auto-immune reaction to the chemical implant. In addition, fat transfer is usually cheaper than implant surgery.

"But not all women are suitable fat transfer candidates," warns Dr. Johnson. "She has to have enough excess fat, be healthy with a series of completely normal mammographies. We don't want to complicate any existing conditions."

"Breast Fat Transfer" is still a relatively unknown procedure, making up only approximately 5% of overall domestic breast augmentations. As the procedure's popularity expands, however, that number could quickly grow.

About Innovations Medical:
Innovations Medical is a full-service aesthetic medical practice with locations in Dallas, Fort Worth and Grapevine, Texas (www.innovationsmedical.com). Medical Director Bill Johnson M.D. has been treating patients in North Texas since 1984.

Contact
Dr. Johnson
214.420.7970

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Michael Taylor
Brady Media Group
214.265.5670

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