CAMBRIDGE, MA -- (Marketwire) -- 07/15/10 -- Pawan Deshpande, CEO of marketing technology company HiveFire, will share expert insight into how B2B marketers can establish thought leadership using content curation and content marketing techniques during an upcoming American Marketing Association (AMA) webinar.

Who: The webinar, which will be moderated by the AMA, will include the following panelists:

• Pawan Deshpande, founder and CEO of HiveFire, the provider of content curation solution Curata. Deshpande, who spoke recently at the Boston Social Media Breakfast and at ClickZ's Online Marketing Summit, is a recognized expert on curation best practices as they relate to B2B marketing
  
  
• Chris Brogan, president of New Marketing Labs and author of New York Times and Wall Street Journal best-selling author of "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust." Chris is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations and individuals
  
  

What: B2B companies aspire to be thought leaders, yet few have figured out the specific steps to get there. Forward-looking marketers have discovered that content curation creates leadership by positioning companies as online resources for specific issues and topics. This AMA webinar and Q&A session will address:

• What curation is and how it blends with content marketing
• How curation creates new markets, enables thought leadership and empowers; companies to leap-frog the competition
• How sharing empowers trust
• Time management in social media and content marketing

When: Wed, Jul 21, 2010 at 12:00 PM CDT

Why: Over 1,000 marketers are registered to attend in order to learn more about the burgeoning topic of content curation. To register at no cost, visit the AMA's registration site here.

For additional details, or to request a briefing with Pawan Deshpande, contact Katelyn Henry, Version 2.0 Communications, at 617-426-2222 or khenry@v2comms.com.

About HiveFire
HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire, was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit: www.hivefire.com