VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 07/27/10 -- Blue Jamb Media Inc. has launched the White Rock Bluezone™, a Wi-Fi and Bluetooth network enabling visitors to the city's promenade to surf the net on their laptops, receive video content about local events and happenings on their Bluetooth-enabled cell phones and download a City application, all for free. The innovative advertising concept is a tourism-industry first that's enabling White Rock to provide visitors with the information they want, when they want it.

BlueZones™ are the brainchild of Blue Jamb Media, a Vancouver-based interactive multi-media advertising company focussing on mobile communications. BlueZones™ combine Wi-Fi and Bluetooth technology to send a variety of content to mobile devices where people socialize, providing innovative advertising opportunities.

Blue Jamb funded the White Rock Bluezone™ which features 14 Access Points in businesses along the 2.5 kilometre oceanfront promenade that attracts residents and visitors shopping, dining and beaching. Each "hotspot" has a Bluetooth component that sends a permission based text message to all Bluetooth-enabled phones within a 30-metre radius. If accepted, the user receives a 40-second video promoting local tourism events and schedules. A Wi-Fi function of the Access Point enables smart phones and laptops to pull the video content as well as surf the Internet. The Wi-Fi splash page links to a Tourism White Rock phone application to access the city's tourism mobile website for information on things to do and places to go. The businesses provide the Internet connection in exchange for the opportunity to market themselves within the mobile space.

"People are increasingly relying on their smart phones to access information in the moment about everything from restaurants to events," says Betina Albornoz, executive director for Tourism White Rock. "The White Rock Bluezone™ lets us provide visitors with that convenience and businesses access to visitors - a win-win situation."

Each hotspot can hit up to 21 cell phones simultaneously and the network software ensures no user receives the same content twice. Since it's permission-based, no one is forced to receive the content. These are some of the many benefits that make Bluetooth technology a unique form of advertising across industries, according to Michelle Herlihy, president of Blue Jamb Media.

"Tourism is just one industry the technology can be applied to. It's ideal advertising for everything from services to entertainment and sports," says Herlihy. Sending content through Bluetooth is an excellent way to reach consumers in a relevant environment. High interest media content can be branded and sent to precise locations, allowing advertisers to pinpoint specific types of consumers. That's what sets the medium apart from mobile ads sent over traditional carrier networks. Companies interested can learn more by visiting www.bluejambmedia.com."

About Blue Jamb Media

Blue Jamb Media owns and operates an expanding Canadian wireless broadcasting network, and specializes in digital interactive multi-media delivery with a focus on mobile communications. Blue Jamb has built location-based networks targeting three traffic areas: cafes; tourist, shopping and entertainment districts; and music and sports venues. These BlueZones™ operate with three distinct digital technologies: Bluetooth, Wi-Fi and Touch Screen technology that allow highly-efficient targeted delivery of multi-media content to mobile devices. Together they provide the framework for advertising campaigns that initiate and develop long-term consumer-brand interaction, and offer advertising clients endless creative possibilities. Visit www.bluejambmedia.com.