DALLAS, July 29 /PRNewswire-FirstCall/ -- AT&T* today announced the completion of a store redesign across more than 2,200 retail locations nationwide -- a research-driven initiative to provide a more simple, personalized service experience, and to reflect the recently announced "Rethink Possible" (SM) branding campaign. Shoppers will be treated to a more streamlined retail experience, plus new offers on Pantech messaging phones, AT&T U-verse® and AT&T High Speed Internet as part of AT&T's annual back-to-school promotion.

"We gathered great feedback from our customers and AT&T store representatives to launch a redesign with immediate impact and benefit for AT&T shoppers," said Paul Roth, president - Retail Sales and Service, AT&T Mobility. "Our priority across AT&T retail locations is to deliver a more personalized shopping experience with prompt and friendly customer service from beginning to end. This redesign is supportive of that goal, and puts us in a better position to quickly help our customers and provide a better AT&T store experience."

Retail Make-Over

All AT&T-owned stores nationwide have been redesigned with the following efforts in mind:

• Easier navigation - As an example, smartphones will be showcased by operating system and grouped with compatible accessories to make the shopping experience more streamlined and easier to navigate.
• New store displays - Customers can more quickly and easily find what they need with simple, clear signage for AT&T products and promotions, such as this season's back-to-school offers.
• "Try before you buy" - New AT&T Experience Tables feature real-time product demonstrations, allowing customers to test-drive products and better understand service features before making a purchase.

Complementary to the store redesign and as part of an ongoing effort to help AT&T store reps become more knowledgeable across products, all retail associates are completing extensive product and service training.

Back-to-School Deals

Coordinated with the annual back-to-school shopping season, the new store layout and design will feature seasonal promotions across AT&T's product portfolio. This year's back-to-school offers include:

• Device Deals: Buy one, get one free after mail-in rebate with exclusive Pantech messaging phones, great for students and families hooked on texting, e-mail and social media as a way to stay in touch. Devices include: Link, $9.99; Reveal, $19.99; Impact, $29.99; Pursuit, $49.99 (after mail-in rebate and per device).
• U-verse Your World: Benefit from a $25 monthly discount on U-verse TV packages for six months, and or take advantage of free HBO and Cinemax free for three months with the purchase of new U-verse TV services. Popular U-verse TV packages with a DVR start as low as $29 a month.
• High Speed Savings: Beginning August 2, for only $19.95 a month or less, choose qualifying AT&T High Speed Internet plans - and - receive a one year price guarantee.
• Bundle Benefits: Customers can take advantage of U-verse Choice bundles and receive even more monthly savings.

For more on back-to-school promotions and an array of AT&T products and services, visit www.att.com. Additional information on the customer experience and service support is available online at www.att.com/aboutus.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T's owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $150. Some agents impose add'l fees. Quick Messaging Phones require a minimum $20 messaging or combination of messaging and data plans. Sales tax calculated based on price of unactivated equipment.

Pantech Reveal: Pay $69.99 for phones and after mail-in rebate receive $50 AT&T promotion card for each phone. 2-year service agreement required. Up to $20month messaging or combination of messaging & data plans required. Allow 60 days for debit card fulfillment. Card valid in US only for 120 days after issuance date but is not redeemable for cash. While supplies last. Some restriction may apply. See store for details. Offer expires 9/18.

Pantech Impact: Pay $79.99 for phones and after mail-in rebate receive $50 AT&T promotion card for each phone. 2-year service agreement required. Up to $20month messaging or combination of messaging & data plans required. Allow 60 days for debit card fulfillment. Card valid in US only for 120 days after issuance date but is not redeemable for cash. While supplies last. Some restriction may apply. See store for details. Offer expires 9/18.

Pantech Pursuit: Pay $99.99 for phones and after mail-in rebate receive $50 AT&T promotion card for each phone. 2-year service agreement required. Up to $20month messaging or combination of messaging & data plans required. Allow 60 days for debit card fulfillment. Card valid in US only for 120 days after issuance date but is not redeemable for cash. While supplies last. Some restriction may apply. See store for details. Offer expires 9/18.

Pantech Link: Pay $39.99 for phones and after mail-in rebate receive $30 AT&T promotion card for each phone. 2-year service agreement required. Up to $20month messaging or combination of messaging & data plans required. Allow 60 days for debit card fulfillment. Card valid in US only for 120 days after issuance date but is not redeemable for cash. While supplies last. Some restriction may apply. See store for details. Offer expires 9/18.

14.95/$19.95 Intro Pricing Promotion: Customers purchasing new AT&T High Speed Internet Basic, Express or Pro will pay $14.95 per month for 12 months after application of bill credit. Customers purchasing AT&T High Speed Internet Elite will pay $19.95 per month for 12 months after application of bill credit. First 2 credits will appear on same bill within the first 3 bill cycles. After 12 months existing standard rates apply. 12 month term required. Early termination fee applies. Qualifying Local access line required. Promotional rates will expire if customer upgrades or downgrades their speed tier during promo period. Other conditions and restrictions apply. Offer expires 12/31/10.

Geographic and service restrictions apply to AT&T U-verse services. Call or go to www.att.com/u-verse to see if you qualify.

$25 off for 6 Months: Offer ends 9/18/10. New residential U-verse customers ordering U-family TV. After 6 months, U-verse service will be billed at then existing standard rates unless cancelled by customer. Three Months HBO®/Cinemax® Offer: Offer ends 11/6/10. New U-verse TV customers adding HBO®/Cinemax®. After 3 months, services will be billed at then existing standard rates unless cancelled by customer before end of term. HBO®, Cinemax® and related channels and service marks are the property of Home Box Office Inc. Other conditions and restrictions may apply to all offers. Offers may be modified or discontinued at anytime without notice. AT&T employees or retirees not eligible for promotional offers.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners

SOURCE AT&T Inc.