SYS-CON MEDIA Authors: Jnan Dash, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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TV Personality Jenn Brown Becomes New Face of Icehouse

The Beer Brand Known for Its Bold, Crisp Taste Signs Spokesperson Deal With Sports Darling

CHICAGO, IL -- (Marketwire) -- 08/20/10 -- Icehouse, the beer that's Ice Brewed Below Freezing™ for a never watered-down taste, announced today that model and ESPN sports reporter Jenn Brown will be the new national spokesperson and Icehouse brand ambassador.

Best known for her recent work on Showtime's Inside the NFL and currently as contributor to ESPN's College Football Primetime and College GameDay programs, Brown, an avid sports lover and athlete herself, easily relates to the humorous beer brand that speaks with a refreshing honesty.

"Icehouse doesn't take itself too seriously," said Brown. "It's like a loyal friend who's always having fun and knows that time spent with buddies should never be less than great... and never watered down. And what's better than watching football with an ice-cold Icehouse?"

As the exclusive Icehouse brand ambassador, Brown will serve as the face and voice of the brand appearing in a promotional and advertising capacity through December 2011.

About Jenn Brown
Jenn Brown is an American television personality whose roles include sportscasting, TV hosting, producing, and modeling. Brown currently works for ESPN as a reporter. Her ESPN duties include Los Angeles-based bureau reporting, reporting on College GameDay and co-hosting of ESPNU's Road Trip. Prior to joining ESPN fulltime, Brown was a Showtime sports correspondent for its Emmy Award-winning Inside the NFL, as well as its boxing & mixed martial arts programming (2008-2010). She was co-host of The Super Stars on ABC (2009) and hosted E! Entertainment's E! News Now (2008). Brown has also covered major events like the Sundance Film Festival, the Cannes Film Festival, the Super Bowl, the Monaco Grand Prix and the World Series of Poker. A native of Orlando, FL, Brown graduated Summa Cum Laude from the University of Florida where she captained the softball team her senior season and finished fifth in the team's career stolen base list. Brown currently resides in Los Angeles, CA.

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life, Icehouse and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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