CULVER CITY, CA -- (Marketwire) -- 08/31/10 -- Fonality, Inc. (www.fonality.com), a leading provider of cloud-based business phone and unified communication solutions, today announced that Ashford.com has deployed its Fonality Enterprise Solution across multiple sites and call centers to help decrease costs and improve efficiencies. Built on a core cloud platform that adds reliability, security and the redundancy for businesses like Ashford.com, Fonality Enterprise also supports unified communications and call center solutions.

Ashford.com, a leading online watch and jewelery retailer based in New York, can now easily manage and completely change settings on employee's phones within one business day. Previously, the company was leveraging a Toshiba phone system, which was very time-consuming to manage, since it required a special technician and site visit any time a change was made to the system. As Ashford.com looked to switch to a converged voice and data network and leverage Voice over Internet Protocol (VoIP) to reduce costs, Fonality was the only provider that offered an affordable, scalable, easy-to-use IP PBX phone system.

"Managing our traditional phone system was turning out to be an expensive, time consuming process that required our employees to wait for updates and fixes from a third-party consultant," said Binoymin Kolodny, director of data center operations at Ashford.com. "When we looked to upgrade our solutions with the latest IP-based phone technology that would support the needs of our growing business, Fonality was the best solution available."

Fonality's cloud-based business communications solutions replace traditional phone systems and add advanced functionality, including conference bridges, unified messaging, chat, voicemail and email, presence management, contact center applications and integration with products, such as Microsoft Outlook, Google, Salesforce and SugarCRM. The Call Center suite efficiently routes calls and resource selection, allowing agents to handle calls more effectively and improve overall productivity.

Fonality's patented technology also provides automated system monitoring, configuration backups, rock-solid connectivity, simplified multi-location networking and complete data privacy over the cloud.

"Ashford.com is a great example of our customers using Fonality's cloud-based phone systems throughout the growth of their business," said Dean Mansfield, CEO of Fonality. "Our robust feature and functionality set improves call routing flexibility, reduces cost and improves overall efficiencies for organizations of all sizes."

For pricing on Fonality Connect, Professional or Enterprise, contact 877-366-2548. For a complete list of Fonality's product line and features, visit www.fonality.com

To receive an RSS feed of all Fonality's news, please visit http://live.lewispr.com/fonality/ and click on subscribe.

About Fonality
Founded in 2004 and headquartered in Los Angeles, Calif., Fonality is a leading developer and marketer of cloud-based business phone and unified communications solutions for small to medium sized businesses. Investors include Draper Fisher Jurvetson, Intel Capital, and Azure Capital Partners. For more information, visit: www.fonality.com

Fonality is a trademark of Fonality, Inc. All other trademarks are property of their respective holders.