DALLAS, Sept. 3 /PRNewswire/ -- AT&T* announced today that the three upcoming Mexican National Soccer Team international friendly games will be available for streaming live, for futbol fans to continue to live soccer at the highest level. AT&T is teaming up with Univision Interactive Media to stream these highly anticipated Mexico friendlies so that fans on the go can catch the games live. The streams will be available to AT&T customers who subscribe to AT&T Mobile TV or MobiTV services**.

Customers will be able to watch all the Mexican National Team soccer action live on their AT&T wireless phones by texting "TRI" to 3421 to sign up***. The first game, Mexico vs Ecuador, will be streamed live starting at 9:00 p.m. ET on Saturday, September 4, 2010 (6:00 p.m. PT). Additional games will continue throughout the month against high-caliber international teams. Ten additional Mexican National Team games anticipated for 2011 will also be streamed live and available to AT&T customers.

"Following 'El Tri' is very important to our Hispanic customers," said Natalia Vargas, advertising manager, AT&T Hispanic Marketing. "We at AT&T strive to provide services that fit their lifestyle, and we also share their love of soccer."

As part of its five-year relationship with the Mexican Soccer Federation (FMF) and its national team, AT&T is committed to bringing fans the best in soccer. In addition to streaming the games live, AT&T will offer everything else a true fan needs--Mobile Video game highlights and goals; SMS alerts, scores, news and match schedules; and unique soccer content on UnivisionFutbol.com. After the games, customers can have quick access to Mexican National Team video highlights and replays, by clicking on the "Mobile Video" icon in the main menu of their phone and searching for "El Tri" in the Latino category.

    FMF Game Schedule:
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                  Game                Date and Time (ET)
                  ----                ------------------
           Mexico vs. Ecuador         Sept. 4, 9:00 p.m. ET
           ------------------         ---------------------
           Mexico vs Colombia         Sept. 7, 9:30 p.m. ET
           ------------------         ---------------------

-Game times and dates are subject to change.

"We are excited to offer live coverage of world-class Mexican soccer to fans with AT&T," said Kevin Conroy, president, Univision Interactive Media. "This is yet another example of how we continue to offer our audience comprehensive coverage of worldwide soccer tournaments throughout the year, no matter what device they connect from."

AT&T has a long tradition of bringing the most relevant Latino content to Hispanic consumers, including soccer, boxing, games and programming. Earlier this summer, AT&T treated fans to a Hollywood-styled advertisement campaign featuring some of Mexico's most popular national team players including Israel Castro, Efrain Juarez, Jonny Magallon and Carlos Vela. The awe-inspiring ads were created to showcase the country's rich cultural and soccer traditions, and mixed the modern elements of soccer with iconic Mexican artists and powerful pre-Columbian history.

In June and July, AT&T rolled out a star-powered soccer clinic program in 8 U.S. cities, which featured former Mexican players Claudio Suarez, Edgar Duenas and Martin Zuniga. During these clinics children learned training and dexterity tips from the pros, and shared unique moments with the players at pre-clinic autograph sessions.

Most recently, as the title sponsor of the MLS All Star Game 2010, AT&T treated fans in Houston to a one-of-a-kind futbol celebration featuring Mexican forward Javier "Chicharito" Hernandez. Hernandez signed autographs and talked to hundreds of fans during the 2-hour store event.

For additional information visit espanol.att.com, find us on Facebook at AT&T Latino, or a local AT&T retail location. Information about the upcoming games and streaming is available at http://futbol.univision.com/mexico/seleccion-nacional/movil.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Mobile Video requires a 3G device and data plan.

***Text message and data rates apply. Compatible device and subscription required. Data plan may be required.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

SOURCE AT&T Inc.