LONDON, September 6, 2010 /PRNewswire/ -- The Barclays Corporate brand was today launched throughout the UK, joining other key businesses within the Barclays Group in creating its own unique identity.

Using the new strap line, 'The Power to Help You Succeed', the brand campaign is built around innovative banking solutions for UK companies. This will be communicated through high profile print, online and outdoor advertising, client events, direct marketing and a new look website (http://www.barclayscorporate.com).

Barclays Corporate recently realigned within Barclays, moving from being part of the retail banking arm into the new Corporate and Investment Banking and Wealth Management division alongside Barclays Capital and Barclays Wealth, presenting increased client support synergies between these businesses. The campaign will therefore also highlight the crossover benefits for clients that closer alignment with Barclays Capital and Barclays Wealth can bring.

Richard French, Global Marketing Director, Barclays Corporate, said: "As our business is now focused on larger, more sophisticated corporates, our new brand must speak directly to this audience. From commercial property development in Birmingham to renewable energy generation in Ireland, our clients' stories are the vehicle in which our brand values are driven.

"The entire focus of the campaign is positioning the corporate bank as a financial partner for success, which will underline the fact Barclays Corporate is an organisation that truly understands the businesses of our clients, and their ambition, and brings together all the capabilities across the Barclays Group efficiently and in a way that will add significant value to their bottom line."

Running alongside the brand campaign will be 'In Perspective', a direct marketing/business advisory initiative combining face-to-face and virtual events, an email newsletter and an interactive website ( http://www.barclayscorporate.com/inperspective/) offering expert articles, targeted videos and market data, which will cover a broad range of themes from global trade issues to specific finance solutions.

"The new brand helps enable our client-facing relationship directors confidently articulate what Barclays Corporate stands for and just what we can deliver for our clients" French added.

About Barclays Corporate

With a clear focus on client relationships, Barclays Corporate provides integrated banking solutions to businesses with an annual turnover of more than GBP5 million or its currency equivalent. We serve our clients via a global network of relationship, industry sector and product specialist managers, who provide tailored solutions to meet their needs. These include lending, risk management, trade, cash and liquidity management, and specialist asset and sales financing. Additionally, clients are offered access to the products and expertise of other businesses in the Group, particularly the investment banking solutions of Barclays Capital and the private wealth management expertise of Barclays Wealth.

Barclays Corporate employs over 12,000 people globally. For more information please see http://www.barclayscorporate.com.

About Barclays

Barclays is a major global financial services provider engaged in retail banking, credit cards, corporate and investment banking and wealth management with an extensive international presence in Europe, the Americas, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 144,000 people. Barclays moves, lends, invests and protects money for 48 million customers and clients worldwide. For further information about Barclays, please visit our website http://www.barclays.com.

    
    Notes to Editors:

    For more information please contact:
    John McGuinness, Media Relations
    +44(0)207-116-6058, john.mcguinness@barclays.com
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