• Industry majors to present at the Connected World Business Briefings and Demonstration Sessions

(London - 6 September 2010) The final line-up of presentations within the Connected World at IBC2010 has been announced today. The schedule features a series of Business Briefings, Demonstrations and "Armchair Revolutionary" sessions which include presentations from many of the industry's leading players. All sessions take place in "The Hub" within the Connected World and are free-to-attend for all IBC2010 visitors.

Subjects addressed within the Connected World Business Briefings include: Digital Signage Trends, the changing nature of TV viewing, the Convergence of TV and Telecoms, Content Discovery in a Multi-Channel/Platform Landscape. The Business Briefing sessions are chaired by independent consultants and editors of leading industry publications such as Retail Technology, IBE and C2M and include presentations by senior executives from major companies such as Ericsson, Harris, TV Genius, Dolby, Arqiva, the Open IPTV Forum and W3C.

The 'Armchair Revolutionary' sessions - daily from Friday to Monday - will explore what consumers are doing today and anticipate what they may do tomorrow; the technologies they are using to connect and the likely impact on business models for the broadcast industry. The sessions include an introduction to connected TV and cover such subjects as emerging technologies and changing business models. Participating companies include: Ingenious Media, Informa, Ogilvy, NDS and Harmonic.

Throughout the exhibition, the Demo Stage @ The Hub will host demonstrations that illustrate how broadcast content is already being managed, distributed and consumed across diverse consumer electronic devices in the new Connected World. Companies featured include: Intel, Wecomm, Bee TV, Rubberduck and Neptuny.

In addition, TelecomTV, which transformed business-to-business communications when it launched the first-ever online TV channel dedicated to the global ICT sector in 2001, will also host a series of insightful panel discussions and interviews from the Connected World Hub. Amongst the companies scheduled to be participating are News International, Capgemini, Eircom and Microsoft.

The Connected World at IBC2010 incorporates the highly successful IPTV, Mobile and Digital Signage Zones that have been established at IBC over the last few years and will showcase some of the latest developments in connected consumer electronic devices. Together these technologies are set to change the face of broadcasting and revolutionise many of the established business models on which the industry has been built. Occupying Hall 9, the Connected World at IBC2010 provides a unique opportunity to explore the exciting opportunities being created by the spread of IP, broadband and mobile networks.

The Connected World at IBC2010 is being jointly developed and marketed by IBC, IT Europa and BPL. The IBC2010 exhibition takes place from 10 - 14 September 2010 at the RAI, Amsterdam. Visitors to the Connected World Hub will have the opportunity to win one of five 32GB WiFi+3G iPads by entering a daily draw and correctly answering the question of the day.

About IBC
Established in 1967, IBC has evolved from its roots in terrestrial broadcasting to become the leading event for professionals involved in the creation, management and delivery of entertainment and news content worldwide. The exhibition attracts over 1,300 exhibitors including all the major equipment suppliers. IBC attracts over 45,000 attendees from more than 140 countries that visit each year to see the state-of-the-art in content creation, management and delivery. The world-renowned IBC Conference tackles all the hot creative, management and technical. For full details, demographics and news visit www.ibc.org

About IT Europa and BPL
IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels that serve it. It publishes European channel publications such as 8020 Europa and the IT Europa Newsletter. IT Europa also markets a range of database reports and organises European conferences and events for the IT and Telecoms sectors.

BPL publishes a range of both end-user and channel publications for the IT, Telecoms and Broadcast sectors. It also organises a number of conferences, seminars, industry awards and other events. Its main titles include, Comms Dealer, Retail Technology, IBE (International Broadcast Engineer) IPTV in Focus, Digital Signage Scene and C2M (Content to Mobile) which is a joint venture with IT Europa. IBE and Digital Signage Scene are media partners for the Digital Signage Zone. For further information on IT Europa and BPL visit: www.iteuropa.com or www.bpl-business.com

For further information contact:

Alan Norman
Tel: +44 (0) 1895 454 604
Email: alan.norman@iteuropa.com
W: www.iteuropa.com

Or visit www.ibc.org
For the latest news and information about IBC follow @IBCshow on Twitter.
Official hashtag for Connected World: #IBC10CW

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