STATEN ISLAND, NY -- (Marketwire) -- 09/07/10 -- PENSRUS, a leading provider of advertising specialty products, imprinted and engraved pens, and other custom logo products announced today a newly expanded line of promotional pens specifically designed to meet the growing needs in the dental services industry. These quality ink, gel and rollerball pens are available in twist, stick and retractable styles with custom imprinting and engraving.

The American dental industry generates approximately $90 billion per year in combined patient fees and practice activity. Many in the industry have realized the strong value proposition inherent in creating and expanding brand awareness, especially in the growing demographic markets. Historically, children and adults over 55 have tended to require the most dental work. Population forecasts predict aggressive growth in the over 55 demographic.

A promotional product that has worked particularly well in increasing both patient retention and new client recruitment has been custom logo pens featuring the dental practice's name, URL and phone number. Studies have shown that recipients of personalized and promotional pens tend to keep and use those types of promotional gifts longer than other advertising specialty items.

"High quality, low cost promotional products such as custom writing pens are a perfect marketing solution for brand extension within the dental service industry," comments PENSRUS CEO Henry Morgan. "The superior construction quality and long lasting ink found in our line of logo pens are one of the main reasons why our dental clients have been so loyal to us over our 40 years in business," added Mr. Morgan.

The expanded line of PENSRUS pens for the dental industry includes well-known quality brands including, BIC pens, Paper Mate, Pentel, Scripto and more. These promotional pens are available in over a dozen different colors and imprinting of logos is available in both 1-color and 4-color printing. There is no logo setup charge. For a limited time, PENSRUS is offering free ground shipping on all promotional pen orders. To learn more about the availability of PENSRUS promotional products for the dental services industry, visit http://www.PENSRUS.com.

About PENSRUS

PENSRUS is a world-leader in the advertiser specialty industry providing a huge assortment of personalized and promotional products including personalized pens, pencils, sticky notes, mouse pads and more. Founded in 2001 PENSRUS has helped thousands of companies increase customer loyalty and brand reach through their quality products.

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