SYS-CON MEDIA Authors: Jason Bloomberg, Elizabeth White, Zakia Bouachraoui, Andy Thurai, Liz McMillan

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Bitbop On-Demand Mobile TV Subscription Service Launches on the Powerful Android(TM) Platform at DEMO Fall 2010

Commercial-free TV service now available to users of the fastest-growing sector of the smartphone market

SANTA CLARA, Calif. and NEW YORK, Sept. 14 /PRNewswire/ -- DEMO FALL-- Bitbop (www.bitbop.com and m.bitbop.com), Fox Mobile Group's on-demand mobile TV subscription service, announced the availability of its application to millions of smartphone users on the Android platform at DEMO Fall 2010. Initially launched this past spring on BlackBerry® phones, Bitbop's easy-to-use wireless entertainment subscription service will now be available on Android-powered smartphones that many believe will become the dominant player in the mobile market in the next five years. The service will be accessible across a variety of carriers on a number of smartphones including Droid by Motorola, Droid 2 by Motorola, Droid X by Motorola, HTC EVO(TM) 4G, Droid Incredible by HTC, Samsung Vibrant(TM), Samsung Epic(TM) 4G and Samsung Fascinate(TM). Bitbop plans to be supported on a number of other Android phones by the end of September.

"We are extremely excited about launching Bitbop on Android's OS because we believe it has the possibility to become the leading mobile entertainment platform in record time," said Joe Bilman, Executive Vice President, Global Products, Fox Mobile Group. "With its tremendous computing power and multiple device partners, Android is expected to control roughly half the smartphone market. For us this means millions of people are now going to have the chance to experience Bitbop."

"While mobile TV is clearly the next killer app, the Bitbop platform was designed to host any kind of entertainment content from TV and movies to music and games," said Chris Hoerenz, Chief Marketing Officer for Fox Mobile Group. "With Bitbop now available on one of the most powerful and fastest-growing mobile distribution platforms, anywhere/anytime entertainment in all its forms becomes a reality for millions of consumers."

Bitbop meets the demand of today's mobile entertainment consumer for a high-quality video experience that can be viewed anywhere at any time, instantly over 3G, 4G or Wi-Fi. Subscribers can choose from a selection of exciting programming from numerous top-notch content partners and can browse and manage a personal queue of viewing choices directly from their phones or computers. Bitbop offers unlimited full-length commercial free TV shows for on demand streaming or temporary download for $9.99 a month. The company plans to offer full-length movies later this year.

About Bitbop

Bitbop is a new wireless subscription service delivering on demand mobile TV and movies directly to U.S. consumers' smart phones. The company's state-of-the-art platform puts the flexibility of a home-based media center right in the user's pocket. Bitbop's service is accessible from any 3G or wireless network and features unlimited streaming or downloading of selected content from quality partners. http://www.bitbop.com/networks.

About Fox Mobile Group

Fox Mobile Group (FMG) is a global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corp's Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world. Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly owned by News Corporation (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

SOURCE Fox Mobile Group

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