SYS-CON MEDIA Authors: Yeshim Deniz, William Schmarzo, Elizabeth White, Roger Strukhoff, Zakia Bouachraoui

News Feed Item

Hispanic Public Relations Association® Honors Industry's Best and Awards Scholarships at 26th Annual PRemio Awards

Public Relations Society of America's First Hispanic CEO and Chair-Elect, Rosanna Fiske, and General Mills Headline Honorees

LOS ANGELES, Oct. 13 /PRNewswire-USNewswire/ -- The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated an evening of excellence at its 26th Annual PRemio Awards and Scholarships Gala held Thursday, October 7, 2010 in Los Angeles, CA. The organization honored Hispanic industry leaders, the best in Hispanic public relations campaigns and awarded scholarships to student entering the communications field.

(Photo: http://photos.prnewswire.com/prnh/20101013/DC80930)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101013/DC80930)

The evening's theme, 2010: A New Chapter Begins, celebrated the national expansion of HPRA. Earlier this year, HPRA expanded its footprint nationally with the launch of a New York chapter and the opportunity to co-present with the Hispanic PR Blog the first-ever Hispanic PR and Social Marketing Conference in Dallas.

This year's Public Relations Professional of the Year honoree is industry trailblazer Rosanna Fiske for her unprecedented achievement as the first Hispanic to be appointed as the Public Relations Society of America's (PRSA) 2010 CEO and Chair-Elect. General Mills was presented with the Corporation of the Year award for its commitment to the U.S. Hispanic market through its "Que Rica Vida" program. Other awards included: Young PR Professional of the Year Alfredo Lee Escudero of VPE Public Relations, and Journalist of the Year, Silvia Ichar, editor and publisher of PARA TODOS Magazine.

The event also honored the Hispanic work being done in the industry. The 2010 Campaign of the Year winners by category included:

  • Food and Beverage: RL Public Relations + Marketing for its work with the Milk Processor Board
  • Technology: Edelman for its Windows 7 Hispanic Launch work with Microsoft
  • Public Education - Corporation: Lopez Negrete for its work on behalf of MASECA
  • Sports: FORMULATIN for its work with Tecate's fight weekend tie into Mexican Independence Day
  • Integrated Marketing Communications: RL Public Relations + Marketing for its work with Verizon Wireless' "My Fabulous Quince"
  • Corporate Media Event: The Jeffrey Group for its "FIFA World Cup Trophy Tour" on behalf of the Coca-Cola Company

In addition, as a way to foster Hispanic talent, HPRA presented $10,000 in scholarships to five Southern California Hispanic students pursuing a career in Public Relations and related communications fields. Also, this year, HPRA introduced a community service scholarship award in memory of industry leader and community activist Esther Renteria, co-founder of the National Hispanic Media Coalition and a former HPRA president.

The evening's celebration was made possible by sponsors Goya Foods; RL Public Relations + Marketing; Sportivo; Southern California Edison; The Walt Disney Company; Wells Fargo; VPE Public Relations; State Farm; Staples; Sempra Energy and The Gas Company; Union Bank; Verizon Wireless; Ketchum; Edelman; PRSA; Kaiser Permanente; Bank of the West; Hill and Knowlton; and HPRA's official newswire distribution partner PR Newswire.

About Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. With more than 250 members, HPRA represents public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and programs throughout the year. The organization has awarded more than $220,000 in scholarships to Hispanic students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

SOURCE Hispanic Public Relations Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Trend Micro Incorporated, a global leader in cybersecurity solutions, helps to make the world safe for exchanging digital information. Our innovative solutions for consumers, businesses, and governments provide layered security for data centers, cloud workloads, networks, and endpoints. All our products work together to seamlessly share threat intelligence and provide a connected threat defense with centralized visibility and investigation, enabling better, faster protection. With more than 6,00...
Industry after industry is under siege as companies embrace digital transformation (DX) to disrupt existing business models and disintermediate their competitor’s customer relationships. But what do we mean by “Digital Transformation”? The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data architectures, hyper-converged technologies, artificial in...
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Take advantage of autoscaling, and high availability for Kubernetes with no worry about infrastructure. Be the Rockstar and avoid all the hurdles of deploying Kubernetes. So Why not take Heat and automate the setup of your Kubernetes cluster? Why not give project owners a Heat Stack to deploy Kubernetes whenever they want to? Hoping to share how anyone can use Heat to deploy Kubernetes on OpenStack and customize to their liking. This is a tried and true method that I've used on my OpenSta...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
In his session at 23rd International CloudEXPO, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/busine...
ShieldX's CEO and Founder, Ratinder Ahuja, believes that traditional security solutions are not designed to be effective in the cloud. The role of Data Loss Prevention must evolve in order to combat the challenges of changing infrastructure associated with modernized cloud environments. Ratinder will call out the notion that security processes and controls must be equally dynamic and able to adapt for the cloud. Utilizing four key factors of automation, enterprises can remediate issues and impro...
ShieldX's CEO and Founder, Ratinder Ahuja, believes that traditional security solutions are not designed to be effective in the cloud. The role of Data Loss Prevention must evolve in order to combat the challenges of changing infrastructure associated with modernized cloud environments. Ratinder will call out the notion that security processes and controls must be equally dynamic and able to adapt for the cloud. Utilizing four key factors of automation, enterprises can remediate issues and impro...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...