SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Sean Houghton, Glenn Rossman

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Inview Technology Partner with Novatek to Launch Innovative Digital TV Platform - NEELiX

Inview Technology, the world leading supplier of royalty free EPGs, has signed a licence agreement with Novatek to launch their revolutionary lightweight Neelix platform across millions of products worldwide.

Novatek is the leading global flat panel display solution provider offering a full range of display driver ICs & SoC solutions. The collaboration between Novatek and Inview will create a competitively priced DVB-T hybrid platform.

Specifically engineered for resource constrained environments, NEELiX incorporates a fully integrated EPG, media browser and personal schedule tool. A recommendation engine searches out broadcast and internet content that is relevant to individual user viewing profiles, viewing history, friend's recommendations and video ranking. It also boasts a wide range of TV & STB applications that provide easy access to internet content without having to use a browser or search engines.

Robert Han of Novatek said; “As a global key silicon supplier we are constantly under price pressure and are pleased to offer new features that don’t cost the end user more money. The Inview approach is unique because they combine a whole range of TV & STB applications and wrap them in a very accessible and user friendly electronic programme guide at no extra cost.”

Keith Wiggins, Commercial Director for Inview added “This platform will revolutionise the consumer electronics marketplace and significantly raise customer expectations as to what they can receive on their TVs & STBs.”

Inview

Inview Technology supply feature rich 3rd generation EPG's that combine a recommendation engine and media browser to enable viewers to navigate content from linear TV and the internet. Inview’s lightweight platform; NEELiX works within existing processor and memory constraints of any product with no significant cost increase at point of manufacture, enabling full IP connectivity on even basic set top boxes and TV's.

www.inviewtechnology.tv

Novatek

Novatek Microelectronics Corp. is a leading fabless chip design company specializing in the design, development and sales of a wide range of display driver ICs & SoC solutions that help our worldwide customers meet emerging needs for sophisticated flat-panel display applications and audio/video applications for all digital devices. Novatek STB product line has been in leading position in DTT & iDTV markets for years.

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