SANTA CLARA, CA -- (Marketwire) -- 11/22/10 -- ServiceMax today announced the release of ServiceMax for iPad -- the only complete Force.com-based field service application available on the iPad. The application gives field service technicians mobile access to everything from customer and route information to product manuals and warranty data to social collaboration. According to market research firm Techaisle, businesses across the U.S. are embracing the iPad as the first mobile technology with true business power. With its touch screen capabilities, portability and easy app installation, the iPad is a natural fit for the field service sector. For the first time with ServiceMax on the iPad, manufacturers and service-based businesses of all sizes can make the iPad a key part of their field service solution. ServiceMax for iPad is immediately available for test drive and deployment in the Apple iTunes store by searching for "ServiceMax." To view a demo of the ServiceMax for iPad app, please visit ServiceMax's website.

Built with Force.com, salesforce.com's enterprise cloud computing platform, the ServiceMax iPad app, runs in the cloud and is integrated with the ServiceMax suite, providing field technicians with all customer and case history, parts information, logistics and collaboration at their fingertips on the road. In addition, the iPad application combines ServiceMax with Salesforce CRM data so technicians have access to all CRM information to provide the best possible service and create upsell opportunities while on the road.

"With ServiceMax, we've centralized all customer and product data so everyone -- including service technicians, salesmen, product managers and others -- has instant access to this information. It keeps our service reps well informed before each service call and makes operations run more smoothly and keeps customers happy," said Brad Willsey, director of service at Marlen International. "ServiceMax has done it again with the new iPad app and we look forward to bringing this into our organization to give our technicians the very latest in devices. Our technicians spend almost all of their time on the road with customers, having instant access to such a wealth of information while on a service call will make repairs much easier for both our customers and ourselves."

"With ServiceMax for iPad, we are reinventing field service by making our solutions mobile in a new way for the industry," said Dave Yarnold, CEO of ServiceMax. "The iPad is a powerful device for mobile business needs -- more companies are adopting it as a trusted business tool to help get work done. The bulk of our customers' work is done on the go, in the field, and the iPad and field service are an ideal match. The ServiceMax iPad app combines the power of Force.com, the collaboration of Cloud 2 and the mobility of the iPad, bringing a revolutionary new offering to the field service market."

"Our research shows that the tablet form factor, as delivered via the iPad, is attracting a significant amount of interest from field service organizations looking for increased mobility," said Sumair Dutta, senior research analyst, service management, Aberdeen Group. "Nearly a quarter of respondents to our 2010 mobile research indicated interest in evaluating tablets as an alternative to smartphones or semi-ruggedized devices, and this interest is being matched by the provision of new tablet-ready field service applications, by automation providers such as ServiceMax. Adoption is contingent on the productivity-related ROI delivered, as determined by the richness of features, the connectivity, configurability and usability afforded by these tablet-ready applications."

"ServiceMax is driving three key trends -- cloud, mobile and social -- in its revolutionary new iPad application built on Force.com," said Kendall Collins, chief marketing officer at salesforce.com. "ServiceMax represents the next generation of cloud computing vendors who are using the Force.com platform to develop rich, mobile, collaborative applications that drive high impact for their markets and customers."

With the ServiceMax iPad app, ServiceMax brings the power of an entire organization -- engineers, sales, customer support, etc. -- to each customer service call. The solution facilitates real-time collaboration on the road with Chatter to bring the power of the entire organization to the customer's doorstep with real-time collaboration and map and driving route information.

The app also gives technicians detailed parts information and rich media product tutorials so that they have all repair information at their fingertips, at every customer call. ServiceMax for iPad gives customers a seamless repair experience with features that make it easy for technicians to create work orders and service reports, quickly tally parts and repair costs and capture a customer signature all from the iPad screen. Technicians can also use ServiceMax for iPad to update their daily and weekly calendar service appointments and quickly adjust schedules and customer appointments with a flexible solution.

ServiceMax will be showcasing ServiceMax for iPad at Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 - 9, 2010. Be sure to watch the keynote speech for more on ServiceMax for iPad or stop by booth 327 for a demo and more information.

About the Force.com Platform and AppExchange 2
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 170,000 custom applications used by salesforce.com's 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About ServiceMax
ServiceMax delivers the future of field service, today. The first and only complete suite of cloud-based, collaborative and mobile field service applications, ServiceMax gives companies unprecedented capabilities in field service management to optimize operations and delight customers. Companies use the ServiceMax suite to handle everything from contract entitlements to scheduling & workforce optimization, to inventory & parts logistics and real-time customer and partner portal access. ServiceMax is built and delivered as a native Force.com cloud application so customers are up and running quickly with a low cost subscription model that is completely integrated with their Salesforce.com CRM. Customers include large enterprises such as DuPont, Electrolux and Pentair, and smaller companies such as Everyday Wireless and Advanta Clean. ServiceMax is headquartered in Santa Clara, California. For more information, please visit www.servicemax.com.

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