SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

Article

Social Business: How We Can End Poverty

Scaling social innovation to end world poverty

Tami McEvoy

TamiMcEvoy.com

What if inspiring social organizations like Free the Children could be developed to become as large as Coca Cola or Microsoft? What if they generated the same revenues and had other resources of the same scale?

What if lots of them could be grown this same way?

What would happen next?

Inspiring social innovation
My children (age 9 & 10) have surprised me with their natural sense of right and wrong and their insistence to see things to be 'fair'.

I have been awestruck at what little humanitarians they have become, they showed commitment to doing extra chores to pay for our sponsored child, they happily promote gift giving to those in poverty and actively demand equality for all of the worlds children. I genuinely believe that children are instinctively drawn towards social justice and that it's what we do as parents, educators and governments to cultivate or stifle that instinct.

They inspired me to get more involved and I'm very excited about continuing to work in areas that focus on the intractable challenges in our society, like poverty and global starvation.

I'm particularly interested in working with organisations that focus on educating children in social activities and philanthropy from an early age, and those encouraging young adults to become more hands-on in solving the problems of the developing world.

Social Business
Social Business is how social organizations can adopt more business-like practices to become more successful in achieving their social goals.

What if they could do this to the point of ultimate conclusion that they become as big as Coca Cola or Microsoft?

There are many organisations, non-profits and social enterprises that focus on these areas, but with innovative strategic planning they can can achieve more if they can reduce their dependence on government funding and donor contributions by achieving self sustainability.

Adapting corporate strategies to social organisations enables them to develop products and revenue streams that will give them both more independence and greater exposure to a wider audience.

Investing in technologies that capture valuable insight can also give the enterprise the added advantage of being able to develop database marketing techniques that are tailored to individual demographic groups, this will reduce the cost of donor acquisition, increase the average length of commitment and build a more mutually beneficial longer term relationship with the donors.

Direct marketing and a varied product portfolio is important for social enterprise if they are to maximise public response to their cause, knowing what makes people decide to contribute, how they might want to help, and what they want in return for their commitment, is pivotal to the success of the organisation as a whole. It is imperative that specific messages are used to entice a specific type of donor.

Take child sponsorship for instance, it's usually promoted via TV with video showing children in dire circumstances in need of help. I assume the biggest target market is young mothers, but how many times do they have to watch before they donate? However if the same 'product' was re-branded as 'friend sponsorship' and promoted with a much more positive spin on it, you could also target young children for a double hit approach to get a faster response and wider market.

Children are the most powerful 'sales people' in this equation, their idealism is infectious, they're determined with incredible negotiation skills. Who could argue with a 10 year old who says “it's not charity, it's our duty as civilised humans”.

They have big voices amongst their peers so I'm sure if there was a competitive edge added to it (involving local school children for instance) it could go viral in a short space of time.

Teens and young adults are by far the most important demographic to target as they are the voice of change. Can you imagine how quickly the world would change if this group were educated in world development, inspired towards philanthropy and encouraged to be entrepreneurial and then given the opportunity to have hands-on experience doing missionary type work?

A year out to follow their social passions, locally or in developing worlds, sponsored by large corporates like Virgin, Microsoft, Pepsi etc., will encourage a generation to believe that it is no acceptable we tolerate poverty in our modern society.

By directing our pensions, insurances and other investments towards these social organizations rather than the 'purely for profit' corporate world, and equipping them with modern business skills, they'll be able to act on it too.

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

Latest Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.