SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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L'Oreal Paris Announces Jennifer Lopez as the Newest Global Brand Ambassador

PARIS, Dec. 6, 2010 /PRNewswire/ -- For many years, L'Oreal Paris spokespeople have inspired women and men around the world with their talent, their personalities and their generosity. Jennifer Lopez has all of these qualities. Golden Globe nominated actress, multi-platinum selling recording artist, film and television producer, entrepreneur and a philanthropist, Jennifer Lopez is indisputably one of the most accomplished women of her time. The L'Oreal Paris family is very proud to welcome her as the brand's new global Ambassador.

(Photo: http://photos.prnewswire.com/prnh/20101206/NY12209 )

"We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez," declares Cyril Chapuy, Global Brand President, L'Oreal Paris. "Women everywhere admire not only Jennifer's beauty but also her charisma and her commitment. We are honored to welcome her to our amazing roster of spokespeople that represents in all its diversity, the beauty of today's woman. Jennifer will be the face of upcoming product innovations in makeup and haircare, as first campaigns."

"Having used L'Oreal Paris products most of my life, I'm excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere," says Jennifer Lopez. "I've always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman's worth."

"Jennifer's talent and accomplishments span across many industries," says Karen T. Fondu, President of L'Oreal Paris USA. "Coupled with her obvious beauty, she is a modern role model for women and truly embodies the spirit of the L'Oreal Paris philosophy, 'Because You're Worth It.' We are delighted to welcome Jennifer into the L'Oreal Paris distinguished group of spokespeople."

Next up for this multi-faceted entrepreneur is her premier as a judge on "American Idol." In 2001, The Wedding Planner was the nation's top-grossing film, while her album, J.Lo was No.1 on the Billboard Top 200 Chart - these two simultaneous No.1 honors made Lopez the first woman in history to have a No.1 movie and album in the same week. Lopez also earned a Golden Globe Award nomination and widespread acclaim for her work in the title role of Selena. Her production company, Nuyorican, has just signed a television and film deal with 20th Century Fox. Lopez was awarded with the ACE Fashion Icon of the Year award in 2006 for her contribution to accessories and the fashion industry. In 2011, Lopez will release her latest album Love?

Her passion for making the world better is highlighted through Lopez's work with children via The Maribel Foundation, a not-for-profit she started with her sister, Lynda. The Maribel Foundation's mission is dedicated to improving the health and well-being of women and children and raising the level of medical care available to them.

Jennifer Lopez joins the prestigious list of spokespeople for L'Oreal Paris including Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

About L'Oreal Paris

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, VIVE Pro, Studio Line and L'Oreal Kids haircare; Revitalift, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze, Youth Code and Men's Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can Help You" diagnostic tool.

SOURCE L'Oreal Paris

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