SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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MEDIA ALERT: Press Conference at Universal Studios

Group Unveils Plan to Make CA Ready for 1 Million Plug-in Cars

UNIVERSAL CITY, Calif., Dec. 13, 2010 /PRNewswire/ -- Group to announce plan to accelerate readiness for plug-in hybrid and battery-powered cars in California by 2020, at the site where Back to the Future's electric car was first introduced 25 years ago.

    LOCATION     Universal Studios Hollywood
                 100 Universal City Plaza
                 Universal City, CA 91608

    TIME/DATE    9:45 AM PST / Monday, December 13, 2010

    WHO          Ed Begley, Jr., Actor and Activist
                 Mary Nichols, Chairman, California Air Resources Board
                  Ted Craver, Chairman, President and CEO of Edison
                  International
                  Bonnie Lowenthal, Assemblymember, California State
                  Assembly
                 Tracy Woodard, Director, Nissan North America
                 Jonathan Reed, CEO, North America ECOtality
                  Diane Wittenberg, Executive Director and Chairman,
                  Plug-in Electric Vehicle Collaborative
                  Trisha Murakawa, Board Member, American Lung
                  Association in California

                  Immediately following the press conference, plug-in
    PLANNING      vehicles
                  and charging infrastructure will be available
                  exclusively for credentialed media for ride/drive and
                  photo opportunities.

                  Enter Universal Studios Blvd. off the 101 Freeway or
    PRESS         Universal Hollywood
                  Drive off Lankershim Blvd. Proceed to Preferred Parking
                  near the Universal Globe at theme park's main
    PARKING       entrance.

About the California Plug-in Electric Vehicle Collaborative

The California Plug-In Electric Vehicle Collaborative endorses a systematic, customer-focused approach to creatively overcome challenges in this new California marketplace where consumers enthusiastically adopt clean, cutting-edge technologies. Go to http://www.pevcollaborative.org/ for more information, and a full list of members.

    CONTACT:
    BreAnda Northcutt
    O. 916.446.1955 | M. 916.712.4981
    [email protected]

SOURCE Plug-In Electric Vehicle Collaborative

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