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GolTV - Explosión en Audiencia Hispana en los EE.UU.

Se estima incontenible ascenso del canal pionero difusor de sólo fútbol en 2006

MIAMI, 16 de enero /PRNewswire/ -- En menos de tres años de crecimiento sin igual en la televisión por cable de los Estados Unidos, GolTV supera nuevamente las expectativas con una dosis de fantásticas noticias para dar el puntapié inicial en el año 2006, cuando se espera que la base de aficionados crezca en una forma explosiva infectados con la fiebre por la muy cercana Copa del Mundo.

Los números de Nielsen ya llegaron y entre los más ardientes aficionados del fútbol, los hispanos, el número de distribución ha incrementado un enorme 189% en un solo año, según el informe de cobertura de Hispanic Television Index (NHTI).

Es decir, en menos de tres años, GolTV ha logrado penetrar en el 31% o en un tercio de todos los hogares hispanos con TV por cable/satélite o aproximadamente 2.5 millones de hogares.

"Los números lo demuestran y eso es ¡reconocimiento! Es evidente que nuestra inversión en la programación de calidad de GolTV y el amor y el esfuerzo que hemos puesto para construir un canal sólido han valido la pena. Nos complace empezar el Año Nuevo con este gran impulso, pero sabemos con seguridad que el 2006 lo superará", dijo Enzo Francescoli, CEO de GolTV.

En distribución total, GolTV se encuentra actualmente en aproximadamente 9 millones de hogares y atrae a una amplia variedad de aficionados de diversas clases y nacionalidades. No obstante, los números hispanos y la atracción que la cadena ejerce sobre esta audiencia se están transformando en una atracción para un impresionante número de anunciantes, entre los que se encuentran Coca- Cola, adidas, Mennen y Western Union.

Además, se espera que esta tendencia se mantenga y se intensifique con un aumento en la base de aficionados por el Mundial 2006 y el crecimiento continuo esperado de la población hispana de los EE.UU., que incluye su poder adquisitivo.

* Los hispanos de EE.UU. representan la mitad de los 2.9 millones en crecimiento poblacional de los EE.UU. según los últimos datos del Census Bureau. Los números más recientes estiman la población hispana en alrededor de 41.3 millones.

* El poder adquisitivo ha aumentado el 215% a lo largo de los últimos 13 años dentro de este segmento de la población. Se espera que aumente un 42% más en los próximos 5 años según el Centro Selig para Crecimiento Económico (Selig Center for Economic Growth).

Con la difusión de más de 1,500 partidos de fútbol cada año, GolTV ofrece partidos en vivo de algunas de las mejores ligas del mundo y posee derechos exclusivos de partidos de Italia, España, Brasil, Colombia, Ecuador, Perú, El Salvador, Guatemala, Honduras, Bolivia y Uruguay.

GolTV retransmite, en vivo y en vivo pregrabado, los partidos de la copa europea de la UEFA, Copa del Rey, partidos amistosos internacionales, partidos sudamericanos de clasificación para el mundial y el Torneo UNCAF de Centroamérica. Otros programas de GolTV incluyen: GolTV NEWS, dos programas independientes, diarios, de media hora de comentarios que destacan las noticias más recientes y más importantes del mundo del fútbol, y Super Estadio, un programa especial diario de una hora transmitido en vivo desde la Ciudad de México.

Acerca de GolTV

GolTV es la primera y única cadena de televisión 100 % dedicada a difundir fútbol en los Estados Unidos. Fue oficialmente lanzada en febrero de 2003 y ofrece los mejores partidos de Europa y América Latina además de una cobertura futbolística completa de todo el mundo. Para obtener más información, sírvase visitar http://www.goltv.com/ .

GolTV

CONTACTO: Angela D'Costa, GolTV, +1-305-866-4944, o +1-305-491-1047, o
[email protected]

Sitio web: http://www.goltv.tv/

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