GPS Industries Partners for Guaranteed Advertising Revenue Program, an Industry First
GPS Industries Partners for Guaranteed Advertising Revenue Program, an Industry First
Jan. 24, 2006 11:30 AM
NEW YORK, NY -- (MARKET WIRE) -- 01/24/06 -- GPS Industries Inc. (OTC BB: GPSN), a leading
innovator of Wi-Fi and GPS-enabled multimedia communications and management
solutions for golf facilities, resorts, sporting events and residential
communities, has joined forces through its Synergy Golf Solutions
distributor with GolfSmart Media. The new partnership allows golf courses
to generate instant revenue on every cart round played, while allowing
GolfSmart to set up and administer advertising buys on the "Inforemer"
GPS/Wi-Fi product.
Through advanced Wi-Fi technology, each "Inforemer" unit provides golfers
with GPS distance measurement, along with real-time sports content from the
Internet, streaming video capabilities for advertising content, and the
product also turns an entire golf course into an Internet "Hot Spot."
This is the first program of its kind in North America, and the first of
its kind in the world. The new program, called the Guaranteed Revenue
Program, provides guaranteed revenue to courses based on the number of cart
rounds a golf course generates annually. In return for this per round cash
payment, GolfSmart Media receives the right to place and administer
advertising on the "Inforemer" units, which can be either cart mounted or
handheld, another industry first for GPS Industries.
Golf courses can annually earn up to, or even more than, 40% of the cost of
installing the "Inforemer" on their course through this new program,
guaranteed. "At a time when round rates are flattening in North America and
with competition in the marketplace increasing each year, there has never
been a better time to invest in GPS with WiFi capabilities, to give golfers
a distance measurement device and at the same time allow them a course-wide
Internet connection for their PDAs, cell phones and all Internet-based
technologies," says Dave Hodgson, the first General Manager in Canada to
install the "Inforemer" at his course, and now a partner in Synergy Golf
Solutions.
"Our first customer, Ontario-based Mill Run golf course, earned more than
$40,000 profit in their first year of operations and will earn even more
this year under the Guaranteed Revenue Program," continues Hodgson. Adds
GolfSmart Media executive Marvyn Budd: "This program is a great win-win for
ourselves and for participating courses. Our company knows the advertising
business, we literally do all the work involved, and a golf course will
make money each time their carts drive a round of golf while they can
continue to focus exclusively on course management."
Courses are also given the option of sharing directly in the advertising
revenue, if they prefer to take a chance at higher returns, by simply
waiving the per round cart fee and instead partnering with GolfSmart Media.
Higher volume courses with higher ad buys have the possibility of
generating significantly greater advertising income for themselves, while
GolfSmart Media still does all the work involved. "We have flexible plans
for every type of golf course traffic volume and management situation,"
adds Hodgson.
Says Robert Silzer, Sr., CEO and President of GPS Industries: "There has
never been an easier and more cost effective way to add GPS to a golf
course. This advertising partnership adds guaranteed income to any course,
helps cover the installation costs, and should cover the entire
installation cost in about three years, and high traffic volume courses
will cover their installation costs even faster."
This new program allows the "Inforemer" GPS/Wi-Fi product to literally pay
for itself in a short period of time. And future benefits of the product
are beginning to manifest with each new platform advance in WiFi. Adds
Silzer: "With new WiFi applications launching practically monthly, our
product will continue to grow in its ability to provide cutting edge
technology to course management and golfers alike as we provide a wireless
Internet connection covering the entire course when we install our GPS
product. Courses are already able to add wireless security cameras, and
developers are currently structuring new cell phone, PDA, computer and even
television and movie technologies around the WiFi platform, so courses will
soon be able to offer their players even more convenience thanks to our
technology and service."
GPS Industries, Inc.
GPS Industries, Inc. (GPSI) develops and markets GPS and Wi-Fi wireless
multimedia solutions to enable managers of golf facilities, resorts,
sporting events, and residential communities worldwide to generate
significant new revenue streams and improve operational efficiencies. The
company's unique and patented Inforemer(TM) product line provides a
complete GPS golf business solution, combining a powerful backend
management information system and revenue generating modules with mobile
color handheld or cart-mounted Differential GPS units, seamlessly connected
via a wireless, high-speed Wi-Fi network. For additional information on
GPSI and its solutions, please visit www.gpsindustries.com.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Actual results may
differ materially as a result of certain risks and uncertainties. These
risks and uncertainties include, but are not limited to: The Company's
ability to raise finance; global and market conditions within the golf
industry; demand for and market acceptance of new and existing products;
successful development of new products; the timing of new product
introductions; pricing pressures and other competitive factors; the ability
to develop and implement new technologies and to obtain protection for the
related intellectual property; as well as other risks and uncertainties,
including but not limited to those detailed from time to time in the
company's Securities and Exchange Commission filings. These forward-looking
statements are made only as of the date hereof, and the company undertakes
no obligation to update or revise the forward-looking statements, whether
as a result of new information, future events or otherwise. Other brands
and names contained in this release are the property of their respective
owners.
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