|By PR Newswire||
|March 28, 2011 09:00 AM EDT||
SEATTLE, March 28, 2011 /PRNewswire/ -- Mixpo, a dynamic video advertising provider, was honored by the American Association of Political Consultants (AAPC) at the 20th Annual Pollie Awards Banquet in Washington, DC. Mixpo received the Silver Pollie Award in the Internet-Initiative, Online Advertising Campaign category for its work on the Defeat 1098 initiative and Honorable Mention in the Internet Candidate-Online Advertising category for the Ron Johnson Wisconsin U.S. Senate campaign.
"We are very proud of our achievements at the 2011 Pollie Awards on behalf of the Defeat 1098 and Ron Johnson Wisconsin U.S. Senate campaigns," said Anupam Gupta, President & CEO of Mixpo. "Being recognized by industry leaders for our innovative technology and successful executions underscores the incredible opportunity to leverage dynamic video advertising effectively when extending political campaigns online."
Engage partnered with Mixpo to launch a dynamic video advertising program that extended existing TV spots online for the Defeat 1098 initiative, which fought against efforts to establish Washington's first-ever state income tax. Using interactive, in-banner video advertising, the Mixpo campaign for Defeat 1098 targeted various political and contextual sites in Washington, and developed unique ads that were tested based on performance. The dynamic video ads successfully engaged voters, who were exposed to 820 hours of anti-initiative messaging through nearly 200,000 video views, and the campaign to Defeat 1098 was a success.
"Leveraging Mixpo's innovative dynamic video ads enabled us to share compelling information with our online audience and drive the highest level of engagement throughout the Defeat 1098 campaign," said Mindy Finn, Partner at Engage. "We are thrilled that Mixpo has been honored for their collaboration and hard work that led to an immensely successful program for Defeat 1098."
For Ron Johnson's 2010 Wisconsin Senate election race, Grassroots Targeting and Mixpo worked to create in-banner video ads that targeted specific demographics including men, women, conservatives and those located in rural areas. Going beyond traditional channels for political campaigns, Mixpo helped provide consistent messaging to audiences and raise awareness for the Ron Johnson Wisconsin U.S. Senate campaign.
"By partnering with Mixpo, we were able to reinforce Ron Johnson's message by employing microtargeting online in dynamic video ads to connect with unique and electorally critical audiences who may not have been reached through traditional means. We are happy to see that they have been recognized for their forward-looking approach to online political advertising," said Blaise Hazelwood, President, Grassroots Targeting.
Mixpo is the leading provider of dynamic video advertising solutions for media companies, agencies and advertisers. Transforming online display into dynamic video advertising, Mixpo bridges the power of TV to the relevancy and accountability of the Web. Mixpo's solution is a combination of a highly interactive video ad unit, a dynamic decision-making engine and an easy to use campaign management console. The result solves real marketing problems and simplifies the process of delivering the right message to the right audience at the right time. To find out more about Mixpo, visit www.mixpo.com.
Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,000 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. The AAPC began presenting the Pollie Awards in 1993.
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Weber Shandwick for Mixpo