SAN JUAN CAPISTRANO, Calif., Jan. 31 /PRNewswire/ -- Not only for retail supply chain optimization, radio frequency identification (RFID) technology is moving into markets as diverse as wireless payment, counterfeit pharmaceutical prevention, and asset tracking in both the private and public sectors. Thousands of attendees are expected to gather at the 4th Annual RFID World, February 27-March 1, 2006, at the Gaylord Texan Resort in Dallas to hear new insights on these markets and the trend toward wireless convergence from the industry's leading experts.

The RFID World 2006 (http://www.rfid-world.com/rfid06/) conference program covers the broadest range of RFID technologies and markets, and is designed to provide companies with practical, in-depth strategies for deploying RFID and EPC solutions. Attendees will also be able to visit with 185 exhibitors, while discovering more about the technology and lessons learned through case studies in eight breakout tracks and more than 40 educational sessions. Tracks include:

- RFID & EPC Data Architecture and Integration - EPC Gen 2 Tags/Readers/Labels/Embedded Solutions - Pharmaceutical Supply Chain: Chain-of-Custody & Authentication - Retail and Supply Chain Optimization - Analytics and Improving Business Intelligence with RFID & EPC Data - Active RFID, Sensor Networks and Location - Based Services - Factory and Industrial Operations: Deploying RFID and Sensor Networks for Automation and Asset Tracking - Military, Defense and Aerospace

RFID World 2006 speakers include experts at the forefront of the RFID industry from companies including Texas Instruments, American Express, UPS, Lockheed Martin, DHL Worldwide Express, Wal-Mart and Microsoft. The show will also provide attendees with networking opportunities, and demonstrations of the latest technology innovations during dedicated exhibit hours.

On February 27, seven concurrent pre-conference events will precede RFID World 2006:

- CompTIA RFID+Certification Training: For people looking to join the RFID workforce, this course provides CompTIA Certified Training. - RFID Edge Workshop: For systems integrators looking for an in-depth guide to successful RFID implementation. - RFID For Perishables and the Cold Chain: For perishables manufacturers, distributors and retailers who are seeking RFID cold chain implementation strategies. - Interactive Label Summit: For converters, manufacturers and label suppliers who are looking for innovative packaging solutions. - RFID for Managers: For business and product managers responsible for day-to-day operations, distribution & logistics, manufacturing and supply chain IT. - Application Development Training: For supply chain managers, project managers in charge of an RFID initiative, software engineers, technical architects and IT support staff who involved with RFID application development, deployment and management. - East Meets West: For suppliers of RFID components, subsystems, firmware or integration services interested in the Asia/Pacific region, which is currently emerging as a powerful source of technology and a massive market of technology users.

"RFID World 2006 is the largest event in the U.S. focused on RFID solutions and offers information on the widest range of RFID technologies, including active and passive RFID, EPC, software, infrastructure and services," said Timothy Downs, President of Shorecliff Communications and VP, Emerging Technologies Events, CMP Media. "This event will showcase the many ways that enterprises which manufacture and employ RFID technologies have broadened their scope beyond retail supply chain applications and are making inroads into new markets."

For more information about RFID World and to register, call 1-800-608-9641 or visit http://www.rfid-world.com/rfid06/.

About CMP Media (http://www.cmp.com/) Shorecliff Communications is a CMP Media company.

CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

Media Contacts: Timothy Downs Ashley Peterson CMP Media Bridgeman Communications (949) 600-7070, ext. 209 (617) 742-7270 tdowns@cmp.comashley@bridgeman.com

CONTACT: Timothy Downs, CMP Media, +1-949-600-7070, ext. 209,
tdowns@cmp.com; Ashley Peterson, Bridgeman Communications, +1-617-742-7270,
ashley@bridgeman.com

Web site: http://www.cmp.com/
http://www.unitedbusinessmedia.com/
http://www.rfid-world.com/rfid06

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