SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

Press Release

CRM, Online Commerce and Content Management

AuraPortal has included the Online Commerce, Content Management and CRM Pattern Processes Modules in its BPM Suite

AuraPortal (www.auraportal.com), a global provider of Business Process Management (BPM), has announced today the introduction of the following modules in its Business Process Management Suite: Content Management (CMS/ECM), a complete Online Commerce platform (eCommerce) and new CRM (Customer Relationship Management) Process Patterns, which will join and fully integrate with the existing AuraPortal applications set. Common to all of these applications is that no programming is required in their deployment.

AuraPortal is a real Business Process Platform, with 100% web-based technology and complete coverage of all essential areas of a company's business management structure.

Its holistic approach covers not only the modeling, execution and typical processes of BPMS monitoring but also encompasses a wide range of capabilities and synergies to increase both organizational efficiency and management.

"Of course." says Pablo Trilles, AuraPortal Vice President. "This synergy could be achieved by integrating different applications from different vendors (which is the only possibility that has existed until now) but Is that really a solution? Time and cost to undertake intertwined integration -each with their own approaches, structures and criteria- as well as dependence on multiple vendors, are limiting factors. Those who have dealt with this approach already understand this problem".

Content Management Module

The Content Management Module complements the powerful Corporate Document Management of AuraPortal, including all stages of the content's life cycle: Creation and/or capture, storage, security, flow, access, publishing, version control, retrieval, distribution, preservation and contents destruction.

The goal is to allow each entity to maintain its Web site on the Internet in an easy and automated way. Using BPM Processes, organizations can establish creation flows and approval processes for any content that the organization desires to publish (press releases, news, articles, reviews, documents, videos and type of digital content). Once content has been approved, it will be automatically published on the Web site without extra work.

Online Commerce Module

Online Commerce, is a complete e-commerce platform which includes a Shopping Cart and a Payment Gateway. Companies are able to create their own Internet sales channel. With AuraPortal, there is no need to subcontract with technical experts, since company employees can completely design their system quickly and easily, with all transaction activity monitored by the AuraPortal BPM module.

Full integration of Online Commerce with business processes and supply chain provides an extraordinary advantage, allowing unprecedented sales and order fulfillment automation.

CRM Process Patterns Module

AuraPortal provides an innovation which will define the future of CRM, that is, the complete integration of CRM functionalities with BPMS processes using Process Patterns.

Process Patterns are classes of general application process which are already prepared by AuraPortal or its partners for immediate use, containing the necessary knowledge and structure needed to ensure effective operations on a particular issue in a specific predefined environment. It's like a pre-tailored suit: Once all minor adjustments have been solved to fully adapt the suit to the measurements, the customer will buy the suit.

ABOUT AURA (AuraPortal)
www.auraportal.com

AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AuraPortal has a presence in 50 countries with more than 350 customers including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), Carrefour, ArcelorMittal, Eletrobras, Saras, Royal KPN, Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and Departments in several countries.

More Stories By Nina Moon

AuraPortal, BPM, BPMS, CRM, CRM automation, CAASPRE Consulting, Gartner, Business Process Management, Rules Engine, Process Engine, Document Management, Portals, Intranet/Extranet, Supply Chain, Process Models, Summit, Business Users, Consultants, Independent IT Companies, Sales Agents, Partners.

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