MISSION VIEJO, Calif., Feb. 7 /PRNewswire-FirstCall/ -- Julie England, vice president of Texas Instruments, and general manager of the RFID Systems business; and David Bonalle, vice president and general manager of Advanced Payments for American Express, will be presenting the opening keynote addresses at the 4th Annual RFID World, on February 28, 2006 at the Gaylord Texan Resort in Dallas, Texas (http://www.rfid-world.com/rfid06/).

Ms. England will kick-off the event by highlighting the dynamic future of both consumer and business applications of RFID as ones that will become more personal, digital and secure. Mr. Bonalle will present his view of contactless payment, one of the fastest growing markets for radio-frequency technology, as well as the achievements of American Express as the first issuer to launch contactless cards nationally with the June 2005 rollout of Blue from American Express(R) with the ExpressPay feature

An additional focal point of the first day of RFID World 2006 is an end- user panel, featuring a cross-section of industry early adopters leading the way in the use of RFID technology. Moderated by Ed Hess, editor-in-chief of Integrated Solutions, the panel includes Lauren Scott, founder & CEO, Lauren Scott California; Jim McMasters, senior vice president, Information Systems, Tandy Brands; and J. Kevin Brown, director of Information Systems, Daisy Brand, Inc. These end-users will discuss the myths and realities of adopting RFID for consumer brand applications and share experiences and ideas from their early deployments.

"Day one's general sessions will set the stage for the future of the RFID industry while providing an exclusive venue for showcasing some of today's most visionary companies making inroads into new contactless payment and retail supply chain markets," said Timothy Downs, president of Shorecliff Communications.

For more information about RFID World and to register, call 1-800-608-9641 or visit http://www.rfid-world.com/rfid06/.

About CMP Media

Shorecliff Communications, http://www.scievents.com/, is a unit of CMP Media. CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. Visit the CMP Media Web site at http://www.cmp.com/.

Media Contacts: Timothy Downs Ashley Peterson CMP Media Bridgeman Communications 949-600-7070, ext. 209 617-742-7270 t.downs@scievents.comashley@bridgeman.com

First Call Analyst:
FCMN Contact: k.allen@scievents.com

CONTACT: Timothy Downs of CMP Media, +1-949-600-7070, ext. 209, or
t.downs@scievents.com; or Ashley Peterson of Bridgeman Communications,
+1-617-742-7270, or ashley@bridgeman.com

Web site: http://www.shorecliffcommunications.com/
http://www.cmp.com/