|By Marketwire .||
|May 6, 2011 10:16 AM EDT||
SAN FRANCISCO, CA -- (Marketwire) -- 05/06/11 -- JiWire, the leading location-based mobile media company reaching the on-the-go audience, today announced it has raised $20 million in Series C funding. In the past year, JiWire has rapidly expanded its business enabling advertising across both mobile applications and public Wi-Fi, now reaching an audience of more than 40 million users each month.
The funding round was led by Trident Capital based in Palo Alto, California. Existing investors Comcast Interactive Capital, Draper Fisher Jurvetson, Norwest Venture Partners and Panorama Capital also participated in the financing. With the current funding, total capital raised to date is $45 million.
As part of its investment, Trident Capital's John Moragne will join the JiWire board. John co-founded Trident Capital and was recently named to Forbes' Midas list of the 100 most powerful VCs. He brings a wealth of expertise in location and advertising through his involvement in companies such as MapQuest, Homeaway and Turn.
"We have focused intently on location as an important tool in delivering relevant and targeted media to mobile users," said John Moragne, co-founder of Trident Capital. "We're convinced JiWire has the technology, ad products, partnerships and momentum to be a critical player in the location advertising space for a long time to come."
The new capital will be used to aggressively extend JiWire's leadership position in location-based advertising. The areas of growth include broadening its investment in new ad technology and products, pursuing additional M&A opportunities, such as its recent acquisition of NearbyNow, and further expanding internationally, having already entered the U.K. market last year.
"We're delighted that Trident Capital has heartily endorsed our leadership position and momentum in location based media," said David Courtney, JiWire's chief executive officer. "We are in a period of phenomenal growth, leveraging location to transform the advertising market. We have our sights set on enhancing our proprietary data technology, expanding our unique and extensive distribution network and providing revolutionary ad products for our growing client base of leading advertisers to locationize their brands."
JiWire is the leader in connecting advertisers to today's on-the-go audience, using the world's largest location-based interactive media channel. JiWire's platform enables advertisers to identify and deliver ads to audience segments based on a person's physical location while taking the venue type and brand into account. JiWire also allows device manufacturers and wireless broadband network hosts to leverage advertising as a currency for wireless Internet access. With a goal of engaging users however they connect to the Internet while on the go, JiWire provides a cross-channel solution that extends location-based targeting to multiple devices, from laptops to smartphones, across content channels from Wi-Fi to the Internet to mobile. JiWire recently announced its international expansion into the U.K., partnering with British Telecom to extend its media channel to more than 4,000 locations. For more information, please visit www.JiWire.com or call (415) 877-4711.