SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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StubHub and Soles4Souls Launch Take Off Your Boots Campaign for Charity

StubHub, the world’s largest ticket marketplace, is launching the Take Off Your Boots campaign to collect shoes for the charity Soles4Souls, and giving away tickets to the U2 360° Tour to those who participate. From May through July, StubHub with the help of Hard Rock Cafe, will host events in Denver, Los Angeles, Miami, New York City, Philadelphia, San Francisco and Seattle to collect new or gently used shoes. In exchange for donating a pair of shoes at these events, fans will receive a pair of U2 tickets.

Soles4Souls, a Nashville-based charity, collects shoes and distributes them to people in need. Since 2005, it has given more than 13 million pairs of new and gently worn shoes to people in over 125 countries.

“We are thrilled StubHub is making it easy for people in these cities to donate to our cause. We hope that as a result of the Take Off Your Boots campaign , Soles4Souls will be able to distribute thousands of pairs of shoes to those who are most in need,” said Wayne Elsey, Founder and CEO of Soles4Souls.

There is a limit of one pair of U2 tickets per person donating a pair of shoes at the Take Off Your Boots events, while supplies last. Shoes must be gently used or new to be accepted. The locations, dates and times of the shoe collection events are:

  • Denver (Hard Rock Cafe Denver, 500 16th Street Mall, Suite 120) – May 20 from 3:00 – 6:00 p.m.
  • Seattle (Hard Rock Cafe Seattle, 116 Pike Street) – June 3 from 3:00 – 6:00 p.m.
  • San Francisco (Hard Rock Cafe San Francisco, Pier 39 #256) – June 6 from 3:00 – 6:00 p.m.
  • Los Angeles (Hard Rock Cafe Hollywood on Hollywood Blvd, 6801 Hollywood Blvd #105) – June 14 from 3:00 – 6:00 p.m.
  • Miami (CocoWalk, 3015 Grand Ave., Coconut Grove, FL) – June 28 from 12:00 p.m. - 4:00 p.m.
  • Philadelphia (StubHub Last Minute Services Storefront, 900 Packer Ave.) – July 13 from 11:00 a.m. - 2:00 p.m.
  • New York City (StubHub Last Minute Services Storefront, 40th and Broadway) – July 20 from 11:00 a.m. - 2:00 p.m.

Last year, after U2 postponed their tour many fans who purchased tickets through StubHub could not commit to the rescheduled shows. With StubHub’s FanProtect Guarantee policy, these fans were able to return their tickets and receive their money back. Because it is StubHub’s policy not to resell tickets, these returned tickets are now being used to encourage charitable giving through the Take Off Your Boots campaign.

“At StubHub our number one priority is taking care of our customers, which is why we were happy to jump in and make things right for those that were stuck with tickets they couldn’t use in light of Bono’s injury and subsequent U2 rescheduling of shows last year. By helping fans we also created an excellent opportunity to give back. We are excited to partner with Soles4Souls and see this campaign as a fun way to incentivize charitable giving,” said Ray Elias, senior director of marketing for StubHub.

Those unable to make it to the events who still wish to donate shoes can find easy, step-by-step instructions on the Soles4Souls website: www.soles4souls.org.

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Washington Redskins, and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.

StubHub is an eBay company (NASDAQ:EBAY). For more information on StubHub, visit www.stubhub.com, twitter.com/stubhub, or www.facebook.com/Stubhub.

About Hard Rock International

With a total of 163 venues in 50 countries, including 126 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

About Soles4Souls®, Clothes4Souls®, and Hope4Souls™

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org, www.clothes4souls.org or www.hope4souls.org for more information.

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