SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, William Schmarzo, Yeshim Deniz

News Feed Item

JiWire Unveils Mobile Shopping Trends With Mobile Audience Insights Report

79 Percent of the On-the-Go Audience Is Comfortable Making Purchases From a Mobile Device

SAN FRANCISCO, CA -- (Marketwire) -- 05/24/11 -- JiWire, the leading location-based mobile media company reaching the on-the-go audience, today announced its latest Mobile Audience Insights Report, which examines location-based engagement, mobile shopping behaviors, connected device trends and adoption, and public Wi-Fi trends. The latest report found that 79 percent of the on-the-go audience is comfortable making purchases on their mobile devices, such as smartphones or tablets. Consumers are increasingly out of the home and office and are becoming more confident making purchases on their primary mobile device, even for big ticket items over $1,000.

Consumers Open to Purchases on Mobile Devices or Tablets
People are relying more on their smartphone or tablet to do business, stay connected and even shop while on-the-go. While smaller purchases are more easily accepted, fifty percent of respondents are confident spending more than $100 on a purchase from their device -- nearly 20 percent are even comfortable with purchases over $500.

Mobile Shopping Drives In-Store Purchasing
As part of the mobile shopping experience, a majority of consumers are also spending time researching future purchases on mobile phones and other devices. Seventy-one percent researched future purchases on their mobile device and then made a purchase either online or within a store at a later date. Specifically:

  • 31 percent researched a purchase on their device before buying it in-store at a later date
  • 40 percent researched a purchase on their device before buying it online at a later date, up 19 percent from Q4
  • 20 percent researched and made purchases from their device
  • Travel, entertainment and retail are the top researched and purchased products and services

"As mobile technology evolves and people begin to rely more on their smartphones and tablets, location-based services and content have truly become a necessity for the on-the-go audience," said David Staas, senior vice president of marketing at JiWire. "What we are seeing with the evolution of mobile commerce is how the combination of mobile and location is transforming shopping behavior, enabling mobile advertising to drive in-store, brick and mortar consumer engagement. We are seeing this trend take place across a broad range of retailers and service providers, from national brands to local mom and pop deals."

Consumers Want Local Deals, Like Sharing Deals
Similar to last quarter's results, which revealed that location-based ads are driving mobile shopping, the latest survey shows that 72 percent of the mobile audience purchases local deals. Forty-four percent of those respondents purchased local deals at least once a month. Though younger age groups are thought to be the early adopters, deal-purchasing behavior is relatively consistent across age groups and gender -- those aged 25 to 44 are most likely to purchase a local deal. Additionally, 62 percent of respondents are sharing local deals with friends. Results show that more than half of "Gen Xers," aged 45 and older are sharing local deals with friends.

Demand for Tablets
The demand for tablets continues to increase as 71 percent of survey respondents either own or intend to purchase a tablet. When purchasing a tablet, 58 percent of those respondents prefer an iOS operating system, while only 4 percent prefer an Android-based operating system. Additionally, 31 percent have no OS preference, ultimately opening opportunities for tablet makers to attract new users.

Evolving Mobile Landscape
For the first time, the Samsung Galaxy Tab, an Android-based tablet, has made the top 10 list in the U.S. when it comes to connected device trends and adoption. Although Apple devices continue to hold marketshare with the iPhone, iPod touch and iPad holding the top three spots, there has been a continuing decline of iOS usage from quarter to quarter, decreasing 4.1 percent since Q4. There is also continued growth in the Android market with several new devices -- Samsung Galaxy, HTC Glacier and HTC Hero -- in the top 10.

Unlike U.S., in the U.K. the iPhone is the only Apple device to lose marketshare, decreasing 6 percent since Q4. Additionally, for Q1 in the U.K., iOS was down 3.6 percent, whereas the Android OS was up 1.3 percent.

About JiWire's Mobile Audience Insights Report
JiWire's Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as surveying more than 5,000 customers randomly selected across JiWire's Wi-Fi Media Channel from January 2011 to March 2011. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and we record data from every ad request. This report is based on the ad request data we collected from January - March 2011. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.

About JiWire
JiWire is the leader in connecting advertisers to today's on-the-go audience, using the world's largest location-based interactive media channel. JiWire's platform enables advertisers to identify and deliver ads to audience segments based on a person's physical location while taking the venue type and brand into account. JiWire also allows device manufacturers and wireless broadband network hosts to leverage advertising as a currency for wireless Internet access. With a goal of engaging users however they connect to the Internet while on the go, JiWire provides a cross-channel solution that extends location-based targeting to multiple devices, from laptops to smartphones, across content channels from Wi-Fi to the Internet to mobile. JiWire recently announced its international expansion into the UK, partnering with British Telecom to extend its media channel to more than 4,000 locations. For more information, please visit www.JiWire.com or call (415) 877-4711.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1621373

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Sold by Nutanix, Nutanix Mine with Veeam can be deployed in minutes and simplifies the full lifecycle of data backup operations, including on-going management, scaling and troubleshooting. The offering combines highly-efficient storage working in concert with Veeam Backup and Replication, helping customers achieve comprehensive data protection for all their workloads — virtual, physical and private cloud —to meet increasing business demands for uptime and productivity.
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
According to the IDC InfoBrief, Sponsored by Nutanix, “Surviving and Thriving in a Multi-cloud World,” multicloud deployments are now the norm for enterprise organizations – less than 30% of customers report using single cloud environments. Most customers leverage different cloud platforms across multiple service providers. The interoperability of data and applications between these varied cloud environments is growing in importance and yet access to hybrid cloud capabilities where a single appl...
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...