BOCA RATON, Fla., March 3 /PRNewswire/ -- At the first annual Modem Media SoFIE (South Florida's Interactive Excellence) awards gala, co-sponsor TheUseful, a results-based Internet marketing services and technology company, presented the SoFIE award in the Technology, Telecom/Business Products or Services category to AT&T (formerly SBC) for the full-scale revamp of its online customer experience, ranging from a redesign of its home page to its bill-pay function. AT&T partnered with Avenue A | Razorfish for its award-winning entry. TheUseful sponsored the campaign award to honor the technology company that most effectively demonstrated the use of creativity, clarity, high performance and overall excellence in user experience.

The SoFIE awards program was presented by the South Florida Interactive Marketing Association. TheUseful was among several co-sponsors of the event.

"TheUseful was proud to be a co-sponsor of the first SoFIE awards program, and especially to be able to honor a world-class company like AT&T for its creative and user-friendly web presence," said Michael Mathews, Vice President of Marketing at TheUseful, one of the preeminent firms in its field in the United States. "We hope the SoFIE awards program inspires more companies to look hard at various ways they can maximize the effectiveness of their online marketing initiatives, much as we do every day for our clients."

The awards gala, held February 24, 2006, at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, showcased website design, online advertising, interactive media trends, email campaigns and other types of online media as well as the strategies and technology powering these campaigns. In addition to the campaign award sponsored by TheUseful, other SoFIE web marketing award categories included Online Marketing Strategy, Search Engine Marketing Program, Customer Acquisition and Online Direct Response Program, as well as overall Online Brand Experience. The complete roster of winners can be found at http://www.sofieawards.com/.

TheUseful is a results-based Internet marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to the Fortune 1000 community each year -- all on a pay-for-performance basis.

Media Contacts: Dennis Dailey, Marketing Communications Manager TheUseful (561) 843-1568 ddailey@theuseful.net David Domeshek, Senior Counselor Porter Novelli (508) 873-7068 domeshek@comcast.net

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CONTACT: Dennis Dailey, Marketing Communications Manager of TheUseful,
+1-561-843-1568 or ddailey@theuseful.net; or David Domeshek, Senior Counselor,
Porter Novelli, +1-508-873-7068 or domeshek@comcast.net, for TheUseful