SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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Voting Begins Today in "Flights.Camera.Action" Contest to Select Top Five Videos Submitted by Small and Medium-Size Businesses

Voters Have Chance to Win 25,000 AAdvantage Miles

FORT WORTH, Texas, Aug. 1, 2011 /PRNewswire/ -- American Airlines, in cooperation with SCORE, an organization that helps small businesses succeed through mentoring and training, today announces the start of public online voting in the Flights.Camera.Action contest to select the top five videos entered by small and medium-sized businesses (SMB). In the videos, companies explain how free travel and extensive media exposure would impact the future of their business. The grand prize winner will be announced at the annual SCORE Awards Gala on Sept. 15 in Washington, D.C.

Public voting runs through Aug. 26. Most prizes to winners will be delivered via the Business ExtrAA® program - American's business-to-business loyalty rewards program, in which companies can enroll at no cost.

In addition, voters will be eligible to enter a sweepstakes up to once per day for a chance to win 25,000 AAdvantage® miles - the equivalent of one round-trip domestic Plan AAhead® Award Economy Class ticket. Visit www.aa.com/flightscameraaction for details. Terms and conditions apply.

Of the hundreds of videos entered in the contest by small and medium sized companies, 50 semi-finalists have been chosen for the public vote. These 50 videos are hosted on the contest website, www.aa.com/flightscameraaction. All semi-finalist companies will be awarded 10,000 Business ExtrAA points (for the equivalent of up to five domestic round-trip Plan AAhead Award Economy Class tickets) and invitations to attend the SCORE Awards Gala.

The five finalists will receive an additional 10,000 Business ExtrAA points, for a total of 20,000 Business ExtrAA points that could be redeemed for 10 domestic round-trip Plan AAhead Award economy class tickets via the Business ExtrAA program. The five finalist companies will be recognized at the Gala, and will receive exposure to American Airlines customers on AA.com/business.

The Company Grand Prize Winner will be announced at the SCORE Awards Gala and will receive an additional 80,000 Business ExtrAA points for a total of 100,000 points - equivalent to up to 50 domestic round-trip Plan AAhead Award Economy Class tickets, recognition at the Gala, as well as being awarded the ultimate media exposure package to American Airlines customers, including a full-page ad in one issue of American Way or Nexos magazine, banners on AA.com, an inflight TV testimonial, and more.

The industries represented by companies that entered the contest included manufacturing, technology, retail, health services, professional services, and not-for-profit organizations. A total of 13 states were represented by the top 50 semi-finalist companies, with the largest concentrations in California, New York, Texas and Florida.

    Top 50 Semi-Finalist Companies:
    -------------------------------
    A Cellar Full of Noise - San       Loyola Productions - Culver City,
     Francisco, CA                     CA
    ADC Global Creativity - Dallas,    LUX Art & Design - Studio City,
     TX                                CA
    BABC Northern California - San     Midland Video Productions -
     Francisco, CA                     Milwaukee, WI
                                       Mobile Medical Disaster Relief -
    Back to the Roots - Oakland, CA    Brentwood, TN
    Bandwidth Marketing - Evanston,    Morgen Schick Cosmetics, LLC -
     IL                                Plymouth, CA
    Barretta & Assoc.  - Boca Raton,   Nashville Studio Live - Sonoma,
     FL                                CA
    Bikram Hot Yoga Miami - Miami,     Natural Composites, Inc. - Waco,
     FL                                TX
    BlueLoop /MyCareConnect -          New Field Pictures - Los Angeles,
     Allen, TX                         CA
                                       Parallel Media LLC - Los Angeles,
    Buzz Table - New York, NY          CA
                                       Pet Dental Services, Inc. - Costa
    Chillarege Inc. - Raleigh, NC      Mesa, CA
    Chispa Marketing - Miami, FL      Play Rugby USA - New York, NY
    Employee Benefit Advocates -
     Silver Springs, MD               PonyUp Technologies - Dallas, TX
    ExhibitView Solutions, LLC -       Project HARAMBEE, NFP - Berwyn,
     Macedon, NY                       IL
    FILTER Magazine - Los Angeles,
     CA                               ReDistribute - Los Angeles, CA
    Flow 40 Dance Workshops - North
     Hollywood, CA                    Ring2 - San Francisco, CA
    Gear Up For Excellence -           S.A.F.E. TEAM Community
     Encinitas, CA                     Connection - Springdale, AR
    Gondola Adventures, Inc. - Costa   Sam Silverstein Enterprises, Inc.
     Mesa, CA                          - St Louise, MO
    Greener Pup, LLC - Beverly         San Diego Fertility Center - San
     Hills, CA                         Diego, CA
    Hawker Productions - Spokane       South Florida Youth Sports -
     Valley, WA                        Coral Springs, FL
    HCP & Associtates - Tampa, FL     Stylitics - Brooklyn, NY
    High Voltage Software - Hoffman
     Estates, IL                      Total Gym Corp. - San Diego, CA
    Hope Force International -
     Brentwood, TN                    TSD Logistics - Texarkana, TX
    Julie Baylor Hospitality
     Consulting - Monterrey, CA       World Trade Press - Petaluma, CA
    Kiss the Planner, Inc. - Delray
     Beach, FL                        YAK FILMS inc. - New York, NY
    KSBI TV 52 - Yukon, OK
    Light of the World Charities -
     Palm City, FL

For more information about American's suite of products designed for SMB's, visit AA.com/business. To connect with American Airlines on LinkedIn, visit American's company profile at http://bit.ly/AALIPROFILE, or become a member of American's group page by visiting http://bit.ly/AALIGROUP.

Sweepstakes Terms and Conditions

No purchase necessary to enter or win. Sweepstakes is open to legal residents of the 50 United States and the District of Columbia who are at least 18 years of age. Sweepstakes commences at 11:59 AM CT on Aug. 1, 2011 and ends at 11:59 AM CT on Aug. 26, 2011. For Sweepstakes Official Rules visit www.aa.com/flightscameraaction. Sponsor: American Airlines, Inc., 4333 Amon Carter Blvd., Fort Worth, TX 75201. VOID OUTSIDE OF THE 50 US AND THE DISTRICT OF COLUMBIA AND WHERE PROHIBITED BY LAW.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).

About Business ExtrAA

Business ExtrAA is a program that rewards companies when their employees fly on American Airlines with points that can be redeemed for flights, upgrades, Admirals Club memberships and conference rooms, and more. There is no cost to join and while the company earns points, employees still earn their AAdvantage miles. For details to enroll, visit www.aa.com/business.

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines

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