SAN JOSE, Costa Rica, March 13 /PRNewswire/ -- Calvin Ayre, Bodog.com's Founder & CEO, has gone from the face of online gambling to the face of the world's ultra-rich. Mr. Ayre is the subject of the cover story in the latest issue of Forbes, the world's leading magazine for business leaders, entrepreneurs and innovators.

"This feature article in Forbes is good for Bodog.com and good for our industry. Being open and transparent with the media sets a strong example for the online gaming industry, and serves as another tool to educate and inform our players about our company," Mr. Ayre says of the article in Forbes 'Billionaires' issue. "I would disagree with some details, including the characterizations of the legality of the industry, but overall it's a good yarn."

Mr. Ayre, a resident of Costa Rica, spent two days at his Costa Rican compound and office with Forbes reporter Matthew Miller. The article marks the first time an online gaming CEO has been featured on the cover of world- renowned mainstream business publication.

In this extensive and revealing article, the billionaire philanthropist and industry leader talks about everything from his humble beginnings to his secrets and successes.

Of particular interest to Forbes, is Bodog.com's industry leadership. The magazine states, "Internet gambling was basically unheard-of, and there was a strong disconnect between the kid and the old coots taking the bets. Ayre not only wanted to encourage smaller bets to generate more predictable revenue and profits, he also wanted to settle accounts with online checks, instead of suitcases of cash."

Mr. Ayre is currently in Costa Rica finishing up filming for his upcoming Calvin Ayre Wild Card Poker television show, which is scheduled to begin airing April 15, 2006. Celebrities set to appear in the show include longtime Bodog friend "Boston" Rob Mariano (Survivor), noted celeb players Josh Malina (West Wing) and Willie Garson (Sex and the City), along with music stars Willa Ford and SR-71's Mitch Allen, Ultimate Fighting Champ Chuck "Iceman" Liddell, world-class surfer Jon Rose, and actress/comedian Cheryl Hines (Curb Your Enthusiasm). They will be joined by Hollywood beauties Kelly Hu (Scorpion King) and Michele Merkin (Foody Call), along with Extra correspondent Jon Kelley, who is covering the event as well as playing in the tournament.

To read the Forbes magazine article, see http://www.forbes.com/free_forbes/2006/0327/112.html.

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog.com Marketing Conference, http://www.bodogconference.com/, will take place at the Wynn Las Vegas, July 23-26, 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, BodogNation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1- 866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.

CONTACT: Susan Mainzer for Bodog.com, +1-866-892-3371, pr@bodog.com

Web site: http://www.bodog.com/