SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

Related Topics: Mobile IoT, Microservices Expo

Mobile IoT: Article

Enterprise App Stores: What Is It? Who Needs It?

Mobile apps strategies

With the proliferation of mobile devices being used in the workplace, and the concept of BYOD (Bring Your Own Devices [to work], "the Consumerization of IT" is not just buzz in the marketplace - it is a reality for many corporations, and soon to be mainstream. Needless to say corporate IT is now facing the challenge of controlling the distribution and management of applications being used on mobile devices in the workforce. Most firms currently don't have in-house mobile development and management teams at their disposal, and as such are turning more and more to Enterprise App Stores (EAS) as a solution.

But what is an Enterprise App Store?

Simply put: An Enterprise App Store for corporate IT (not to be confused with app stores that sell business apps) allows a company to securely control the licensing, distribution and management of approved applications to end users more effectively. Designed for the new generation of tablet computers, smart devices and cloud computing platforms, the Enterprise App Store is a way to ensure corporate policies and procedures are met while giving employees the user-friendly experience commonly found in consumer style app stores.

How is it different from Mobile Device Management?

There are certainly some overlaps such as data wipe and authentication, but fundamentally the two come from very different perspectives. Mobile Device Management, as the name implies, is focused on what's happening on the device, such as inventorying all apps on a device and enforcing security policies associated with it. Enterprise app stores, on the other hand, deliver a "consumer style" app store experience for end users, while providing IT with full control over which apps gets published, how it's vetted, and how they're distributed and managed on an individual user level.

What are the benefits of an Enterprise App Store?

  • For corporate IT: Corporate IT can control what users have access to through the establishment of a secure internal app store that contains only approved apps. It can contain a combination of company-developed or externally licensed apps. Using this process, apps can go through a formal vetting process to ensure security and authenticity based on internal policies and procedures. The distribution of apps can then be managed through the concept of user and/or license management. Application and data security policies can then be applied to an app or user level no matter what devices they are using or how many.
  • For users/employees: Users will continue to experience the ease-of-use in the consumer world, and will also be able to do so for corporate apps as well. BYOD users will still be able to access the consumer world of app stores, but now also have a sanctioned location within the corporate network where they can access apps without violating corporate policies. The same process and policies can then be extended consistently to other device end-points that the user may be using.

What types of Enterprise App Stores exist and how do they differ?

Recently, there have been a number of vendors offering Enterprise App Store solutions, including Partnerpedia. Each with a slightly different approach and all with the goal of providing end users the ease and flexibility of consumer app stores while enabling IT to securely control policies and procedures:

  • McAfee: Known for antivirus and security technologies, it has added basic EAS functionality as part of its Enterprise Mobile Security solutions. McAfee offers IT a way to control the publishing and distribution of applications to end-user devices. Where the apps come from and how it's developed appears to be up to IT.
  • Cisco: Officially unveiled at the recent Cisco Live event in Las Vegas, Cisco's AppHQ takes a unique approach to EAS by offering IT customers both an apps marketplace to purchase and license apps, as well as an internal EAS to distribute and manage apps to end users whether those apps were purchased from the marketplace or developed internally by corporate IT.
  • Apperian: Recently funded by Kleiner Perkins and others, it offers an EAS solution as part of its mobile application development platform. Apperian is taking an application development lifecycle approach to creating, deploying and managing mobile apps. EAS is a part of that overall solution.
  • Apple App Store: Though not an EAS solution, its recent announcement of a volume purchasing program indicates the need to serve enterprise customers with policies that align with corporate buying behavior. The program enables IT to purchase app licenses in bulk and distribute accordingly to end users. This is a feature found in some EAS solutions.

With no slowdown in sight with respect to mobile devices entering the enterprise, now is the time for IT administrators to take a look at their mobile apps strategies to determine how they plan to support the myriad of devices and applications that is sure to grow within their company. Planned accordingly, this presents not only an opportunity to get ahead of the inevitable challenges sure to come, but is also a chance to reinvent how the company distributes and manages applications across all users and endpoints so that users can be more productive while saving the company money in the long run.

More Stories By Sam Liu

Sam Liu is VP of Marketing at Partnerpedia, a provider of private label marketplace and Enterprise App Store solutions. He has extensive experience in mobile application strategies working with device manufacturers and enterprise IT companies.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.
Contino is a global technical consultancy that helps highly-regulated enterprises transform faster, modernizing their way of working through DevOps and cloud computing. They focus on building capability and assisting our clients to in-source strategic technology capability so they get to market quickly and build their own innovation engine.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...