ROCHESTER, N.Y., March 27 /PRNewswire/ -- Jay Advertising, Inc., an Interpublic Group company, announced today that it has been named agency of record for Oneida Ltd.

The agency will support the Oneida account with brand development, advertising, media, production and internet marketing services.

Oneida Ltd. is the world's largest manufacturer of stainless steel and silverplated flatware for both the Consumer and Foodservice industries, and the largest supplier of dinnerware to the foodservice industry. Oneida is also a leading supplier of a variety of crystal, glassware and metal serveware for the tabletop industries.

"In our renewed effort to market Oneida products worldwide, we were looking for an agency that had significant expertise in managing consumer marketing, advertising and promotional campaigns," said David Sank, Senior VP of Worldwide Marketing. "Jay Advertising has a proven record of success in consumer advertising, and a demonstrated depth of knowledge and understanding of consumer trends and buying habits that will be essential in building a successful strategic advertising campaign for Oneida."

"We are extremely pleased to be awarded this account and to have the opportunity to bring our extensive consumer advertising and brand experience to support the launch of a new marketing effort for Oneida, a prestigious global brand." said Gregory W. Smith, President of Jay Advertising Inc. "We look forward to working with Oneida to develop increased consumer awareness and sales for its current and new products.

About Jay Advertising

Jay Advertising, Inc. (http://www.jayadvertising.com/) was founded in 1973 by Ferdinand Jay Smith and his brother Gregory. The agency is noted for its national and regional consumer advertising and sales promotion expertise. Jay is a wholly owned subsidiary of the Interpublic Group of Companies (IPG).

Jay's current clients include: GMC Truck, Buick Motor Division, Birds Eye Foods, Sealy, Raymour & Flanigan, HBO, Wegmans Food Markets, Inc. and AAA of Central & Western NY.

CONTACT: Barbara Laughton, VP Director of Account Services, of Jay
Advertising, Inc., +1-585-264-3600

Web site: http://www.jayadvertising.com/