SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Gary Arora, Zakia Bouachraoui, Liz McMillan

News Feed Item

Neolane Celebrates 10 Years of Marketing Technology Innovation at Annual Customer Event

Conversational marketing technology provider Neolane today announced details of its annual global customer conference, Neolane Evolution 2011, which will feature keynote presenters R. “Ray” Wang, principal analyst and CEO of Constellation Research Group, as well as Marc Parrish, vice president of loyalty and retention marketing, barnesandnoble.com. Taking place October 20-21 in Paris, this invitation-only event will showcase a stellar line up of customer case studies, industry thought leaders and interactive sessions focused on driving marketing transformation through field-tested strategies and thought-provoking industry perspectives.

Inviting attendees to “step into the conversational marketing era,” the event will celebrate Neolane’s 10 years of marketing technology innovation including many industry firsts such as: true cross-channel marketing that includes email and mobile; a real-time one-to-one personalization engine; native mobile messaging including MMS; inbound/outbound channel fusion; and most recently, social acquisition and personalization capabilities. In short, Neolane has spent a decade laser-focused on helping brands redefine the relationships with their customers.

Attendees will benefit from presentations led by customers such as La Redoute, Macmillan Publishing, Motorola and Voyages-sncf.com. Industry luminaries including Bruno Florence, independent e-marketing expert, and Andrea Micheaux, associate professor, IAE Lille, will discuss emerging trends that will impact brands’ long-term customer relationships.

At Neolane Evolution, more than 400 relationship marketers, marketing operations managers, CMOs and other Neolane users will learn how to establish a roadmap for social marketing adoption, drive ROI for digital marketing programs and much more. This event is a tremendous opportunity to network with peers and industry experts in the vibrant city of Paris. Technology, product, trend and case study-themed sessions include:

  • Creating a Cross-Channel Loyalty Program to Increase Customer Lifetime Value
  • Email Deliverability Best Practices
  • Implementing Your Conversational Marketing Strategy
  • Controlling and Integrating Trigger and Transactional Communications to Improve Customer Experiences
  • Converting Fans and Followers into Sustainable and Profitable Relationships
  • Achieving Inbound/Outbound Fusion

“Neolane has reached an exciting milestone and we are thrilled to celebrate a decade of marketing technology innovation and excellence in Paris with our customers and partners who have helped us achieve our success,” said Stephane Dehoche, founder and CEO, Neolane. “Marketers will always need to be nimble and quickly adapt to the next new challenge, whether it’s a new communications channel, shifts in the economy or changing customer demands. Passionate about our customers’ success, we will continue to deliver the innovative technologies they need to get out ahead of trends and consistently out-maneuver their competition. We look forward to continuing to help our clients redefine the relationships with their customers through more industry ‘firsts’ in the next decade and beyond.”

Business & Decision, Celerity, salesforce.com, Soft Computing and Waisso are Platinum Sponsors of the event. Neolane will be live blogging from the event, look for updates at The Cross-Channel Conversation and follow the event on Twitter via the #NeoEvo hashtag. For more information and customer registration details, visit http://www.neolane-evolution.com.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Copyright © 2011 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.
Contino is a global technical consultancy that helps highly-regulated enterprises transform faster, modernizing their way of working through DevOps and cloud computing. They focus on building capability and assisting our clients to in-source strategic technology capability so they get to market quickly and build their own innovation engine.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...