The Web is the New App Store

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Drool, Britannia? Is the UK Failing the Cloud?

By Roger Strukhoff

Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.

Jan. 8, 2012 11:38 AM EST

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The Web is the New App Store

By: Christopher Keene

Oct. 4, 2011 12:43 PM

I attended the GigaOm Mobilize conference (where VMware was well represented by CTO Steve Herrod) and came away with a few observations that are relevant for our overall mobile strategy:

The web is the new app store. I had dinner with the heads of mobile for two large retail chains. Although each of them have multiple App Store apps, the vast majority of their mobile business is coming through the safari browser and not the app store. Consumer behavior is to go to the web to buy things, even on mobile.
There are only two mobile markets, native iPhone and mobile web.The shift to HTML5 (+Phone gap if necessary) is happening rapidly. Almost every speaker talked of the html5/jquery/phonegap stack with a few native iPhone holdouts (e.g., gaming, iPhone only apps like Hipmonk). Phone gap allows html5 apps to access native smartphone features and be packaged for native app stores, effectively erasing the lines between html5 and native. There was zero discussion of native development for Android or any other non-iPhone platform.

Here are some intriguing, but less well formed conference themes:

Notifications are the "home page" for mobile apps. Mobile apps force developers to rethink and simplify enterprise apps - making them more modular and "attention-driven"
iPad is rapidly changing expectations about how web apps work. SalesForce's Do.com is using the iPad as their primary web platform and porting from there to browsers and smartphones.

Read the original blog entry...

About Christopher Keene
Christopher Keene is Chairman and CEO of WaveMaker (formerly ActiveGrid). Chris was the founder, in 1991, of Persistence Software, a San Mateo, CA-based company that created a new approach for managing data in high-transaction banking and communications systems. Persistence Software investors included Cisco, Intel, Reuters and Sun Microsystems. The company went public in 1999 on the NASDAQ exchange and was sold in 2004 to Progress software.After leaving Persistence Software in 2005, Chris spent a year in France as chairman of Reportive Software, a Paris-based maker of business-intelligence tools, and as an adjunct professor and entrepreneur-in-residence at INSEAD, a leading graduate business school.