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Lancome Presents the Second Annual Genes Day October 21st, 2011

Lancome celebrates the beauty of giving through a partnership with St. Jude Children's Research Hospital®

NEW YORK, Oct. 20, 2011 /PRNewswire/ -- On October 21st, 2011, Lancome invites customers to experience the "Beauty of Giving" by celebrating Genes Day, a one-day national event Lancome began in 2010 to support St. Jude Children's Research Hospital, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. On this day, Lancome will donate $7 from the sale of every bottle of Genifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52300-lancome-genes-day-2011-st-jude-julia-roberts-genifique-beauty-of-giving

(Photo: http://photos.prnewswire.com/prnh/20110930/MM73875 )

"The partnership between Lancome and St. Jude Children's Research Hospital is a true celebration of the beauty of giving," says Lancome ambassadress Julia Roberts. "I'm honored to be part of the Lancome family as it supports St. Jude's mission of helping children with cancer and other life-threatening diseases."

Lancome, the world's largest luxury beauty brand, pledges to double last year's donation and raise $300,000 to support the lifesaving research and treatment done at St. Jude.

"We're proud to join forces with St. Jude for a second year in a row," says Serge Jureidini, president of Lancome USA. "St. Jude is an organization that shares Lancome's commitment to groundbreaking research and we're committed to supporting the cause for years to come." Jureidini adds that in this second year, it's even more clear that Lancome and St. Jude share many of the same core values, namely their focus on research-led initiatives. "Our partnership," says Jureidini, "only grows stronger."

"Lancome is a partner that, like us, understands the importance and value of research," says Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "Our founder Danny Thomas believed that no child should die in the dawn of life, and the funds raised by Genes Day and other Lancome programs throughout October helps enable us to continue the groundbreaking research that leads to cures for children in communities everywhere."

About St. Jude Children's Research Hospital

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.

About Lancome and Genifique Youth Activating Concentrate

Lancome, founded in Paris in 1935, is the world's largest luxury beauty brand. Its award-winning skincare, makeup and fragrances are sold at 2,000 counters across the U.S. Just as science and research are the cornerstones for St. Jude, they are the driving force behind Lancome skin care. Genifique Youth Activating Concentrate, introduced in 2009, is a shining example of this single-minded focus. The award-winning and best-selling product is the result of 10 years of research and the recipient of seven international patents. It also marks the brand's entry into the area of genes technology as it relates to skin. After extensive clinical testing, Lancome confirmed that in just seven days the Genifique formula enhances the youthful quality of skin and improves skin tone, texture and luminosity. After two months of regular use, Genifique stimulates the production of proteins associated with young skin--this is Lancome research and innovation at its best.

A truly innovative formula, Genifique was the first skincare product to enter the genes territory. And the results speak for themselves: visibly improved tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include "Mad Men" actress Christina Hendricks, Lancome ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

About the Lancome and St. Jude partnership

Through scientific and consumer research, Lancome continues to innovate through new concepts in beauty and knows that a woman's beauty goes beyond appearances. As Lancome's national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children. Through its focus on research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent in 1962 when the hospital opened to 80 percent today. Lancome respects St. Jude's passion for research and their focus on finding cures, saving children and making a difference for families. This is why they believe so strongly in the beauty of giving. For more information, go to www.stjude.org.

Genes Day: Celebrating the Beauty of Scientific Research

The suggested retail prices for Genifique Youth Activating Concentrate are $58 for 0.67 ounce; $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. Those new to Genifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Genes Day, October 21st, a $7 donation will be made to St. Jude Children's Research Hospital for every concentrate sold at a Lancome counter in the United States or at lancome-usa.com.

Join the conversation at facebook.com/lancome.

SOURCE Lancome

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