I've been predicting a tipping point for some time and I call it the Integerus: the point when more revenues and consumer interactions associated with health and fitness services are delivered via the cloud and technologies  as opposed to bricks and mortar based organizations. Don't think its happening ? Think again.....

Internet retail sales will reach nearly 300 billion in the US by 2015. Increasingly purchases of goods and services will move to mobile platforms. Customers will become more accustomed to getting the things they need, including services, whenever and wherever they want them. Over 500 million health and fitness apps are going to be used globally by 2015. Now comes Jawbone's new UP device, another in a series of innovations that are leading to AT&T and Best Buy being as important a competitor in the health and fitness space as any existing health club provider. Don't think the industry convergence trend is one of the four key trends to watch until 2016 ? I do....(have you seen AT&T's upcoming clothing line that monitors your health ?)

Watch the video below on Jawbone's UP and tell me Bryan O'Rourke, how do you think these new technologies are going to impact the fitness and health club industry ? I think they are going to enable us to impact more people in better ways and provide new business models that bridge the physical and digital worlds.

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .

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