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Cloud Expo: Article

Greenplum Delivers Unified Analytics Platform for Big Data

It’s supposed to blend the co-processing of structured and unstructured data with Chorus 2.0
By Maureen O'Gara
Article Rating:
December 12, 2011 07:45 AM EST
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 2,086

Greenplum, the Big Data open source database outfit that EMC bought, announced a singular next-generation Unified Analytics Platform (UAP) Thursday that will combine its database for structure data with Greenplum Hadoop for unstructured data - either the open source Apache Hadoop or the more proprietary, more advanced MapR Hadoop that EMC has been peddling.

It's supposed to blend the co-processing of structured and unstructured data with Chorus 2.0, Greenplum's workflow productivity engine, and "shatter current barriers to collaboration" impeding data science teams from working together across dispersed geographies with very large data sets.

It's supposed to stop companies from treating Big Data analytics as a "departmental science project" and help them become data-driven by cultivating a data-centric culture.

Chorus will function as a single interface for all of an organization's data together with virtual databases for exploration and innovation and social collaboration for insight and analysis. (I do believe it was Greenplum's senior director pf product marketing Michael Maxey who called it a "Facebook for Big Data.")

Greenplum calls UAP, which won't get here until Q1, the "foundation of a data analytics strategy" that will make the broader organization more disciplined and proactive with all its data and give it the operational and business agility previously achieved by web-scale companies but now a basic requirement to competing in the Big Data era.

It promises greater customer intimacy and responsiveness, faster time-to-market and new value creation. Greenplum's got some nice use cases showing the profit potential.

UAP will also provide open integration and APIs for 25 familiar third-party tools like data integration and BI reporting.

Greenplum's tiered vision rides on a private or hybrid cloud infrastructure or appliance.

It claims its solution is cleaner and more elegant that Oracle's monolithic approach or IBM's "kitchen sink" approach.

There will be a community edition available when the thing gets here.

Published December 12, 2011 – Reads 2,086
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More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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