SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Perfectmatch.com Launches Duet(R) Analysis Profile

Leading Relationship Service Launches Alternative to Casual Picture Personals and Showcases Personality and Lifestyle to Match R

SEATTLE, April 24 /PRNewswire/ -- Perfectmatch.com, the fastest-growing online relationship site for adults seeking lasting love, announced today the launch of their new Duet(R) Analysis Profile, a revolutionary 360 degree presentation of its members. The new profile, divided into a four-part grid, offers a rich showcase of important information for relationship-oriented singles, including an in-depth personality analysis, perspective on their lifestyle and approach to relationships, their core values and ideals, and their personal preferences. This additional emphasis on personality and lifestyle helps Perfectmatch and its members find compatible individuals based upon the characteristics most important to sustaining a relationship. This ground-breaking approach offers a counterbalance to the casual nature of most online matchmaking sites that focus on the member's photo by creating a totally new way of presenting its member profiles.

"This is an exciting opportunity to meet new consumer needs," said Duane Dahl, CEO, Perfectmatch.com. "Over the past decade, there have been few changes in the way online member profiles are presented. We're shifting the paradigm of online relationship matching by showing that for adults seeking lasting relationships, personality analysis, lifestyle and relationship insights, and a thorough understanding of a member's values and preferences can be more important or as important than a member photo. With this growing audience -- it's more about the member, who and what they are about, than it is about their picture."

The Duet(R) Analysis Profile, which can be viewed at http://www.perfectmatch.com/duetprofile is an important outgrowth of Perfectmatch's industry-leading Duet(R) Total Compatibility System. Duet(R), the most advanced and insightful personality measurement tool online, was co-developed by world renowned relationship expert, Pepper Schwartz, Ph.D., a tenured professor at the University of Washington. Duet(R) identifies a member's distinct personality type, and helps them better understand what they need from a relationship partner.

"To build a real relationship, you need to match people on a variety of critical criteria, not just a snapshot. The new profile reflects the fact that Perfectmatch is a great alternative to the picture personals approach casual online dating sites have used over the past decade for their profile pages," continued Dahl.

The insights behind the new Duet(R) Analysis Profile are the result of both serious research and deep intuitive understanding of what single adults want from an online relationship service. The Perfectmatch team is the most experienced team in the online dating/relationships category, having pioneered the space with Kiss.com, one of the first online dating sites launched, back in 1995. The team moved on from casual online dating to found Perfectmatch, which offers a qualified, focused approach for adults 27-60+ looking for a community of quality members seeking relationships. The site is now the fastest growing in the online relationships space, with over three million members.

ABOUT PERFECTMATCH.COM(TM)

Leaders in the online relationship service industry and now, the fastest growing dating and relationship site with three million members, Perfectmatch.com was founded by the team who pioneered online dating and relationships. The foremost authorities in relationships on the Internet, the Perfectmatch.com team previously built and managed Kiss.com/uDate.com to over seven million members, leading up to the sale to InterActiveCorp (Match.com) in 2002 for $150 million.

Perfectmatch.com is for adults looking for lasting, meaningful relationships. It is the only relationship service to offer the Duet(R) Total Compatibility System (Duet(R)), co-developed by internationally renowned relationship authority, Pepper Schwartz, Ph.D. Based on 30+ years of research, the revolutionary Duet(R) analyzes each members Personality, Values and Ideals, Life and Lovestyle(TM) and Preferences to identify and find just the right person for them. Perfectmatch.com competes with Christian-oriented eHarmony.com(R) in the online relationship arena.

Perfectmatch.com has forged partnerships with world-class brands including MSNBC, Lifetime Television, iVillage, Knight Ridder, Go.com, Warner Bros., Paramount and NBC Universal Studios. The newest book written by Dr. Pepper Schwartz, "Finding Your Perfect Match" (Penguin), just arrived in bookstores nationwide. Over the past 12 months, Perfectmatch.com was the backdrop of the Warner Bros. film "Must Love Dogs" starring Diane Lane and John Cusack, was featured on a one hour Dr. Phil show and was the exclusive online partner during an intensive two week search for love for a producer of Live! With Regis and Kelly Show! Perfectmatch.com also appears in Paramount's "Failure to Launch" with Matthew McConaughey and Sarah Jessica Parker, and in "Superman Returns," a Warner Bros. film which stars Brandon Routh as Superman, alongside Kate Bosworth as Lois Lane and Kevin Spacey as Lex Luthor. Superman Returns arrives in theatres June 30th.

MarketRange

CONTACT: Shari Mesulam, +1-323-933-3399, ext. 4207, or [email protected],
or Taffy Miller, +1-323-933-3399, ext. 4234, or [email protected], both of mPRm
Public Relations, for Perfectmatch.com

Web site: http://perfectmatch.com/
http://www.marketrange.com/

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