TORONTO, April 25 /PRNewswire/ -- Empathica Inc., the leading provider of customer experience management software, today announced that it has secured US$7 million in Series A equity financing from JMI Equity, a private equity firm exclusively focused on investments in the software and business services industries. Empathica will use the proceeds from the JMI investment to accelerate the development of its software applications and to enhance its international sales capabilities.

Brad Woloson, a General Partner at JMI, will join Empathica's Board of Directors, led by President and Chief Executive Officer Mike Amos.

Empathica, through its leading customer experience management platform, helps retailers improve profitability by enabling them to measure, manage and enhance the quality of their customers' experiences. Founded in 2001, Empathica has an established track record of helping its clients improve customer service and loyalty -- and thereby deepen their customer relationships -- across multiple locations. Empathica's clients include North American and European retailers in the quick-service/fast-food restaurant, gasoline-convenience, grocery, pharmacy and financial services industries.

"Mike and his team have done a great job of establishing Empathica as the provider of choice for retailers looking to enhance their customer relationships and profitability in today's increasingly competitive retail environment," said Mr. Woloson. "Investing in Empathica presents JMI with the opportunity to work with an innovative software and business services company that is well positioned to build on its success to date and capitalize on the promising opportunities it has for additional growth in the future."

"It is our vision at Empathica to become the world's leading retail customer experience management company, and partnering with JMI will help us achieve this objective," said Mr. Amos. "All of us are extremely pleased to have Brad and his team at JMI working with us, as they will provide us with the expertise and capital we need to make our vision a reality."

About Empathica

Empathica is a customer experience measurement company with a direct focus on servicing the needs of retail industry leaders in North America and Europe.

By using its proprietary algorithms and on-demand software platform, Empathica helps over 60 companies maintain high standards of service excellence and generate incremental sales by encouraging greater shopping frequency and delivering retail offers targeted at specific customer segments. Using the latest technologies and advanced analytical science, Empathica has developed a robust measurement system that continuously "listens" to the voice of customers. More information about Empathica and its services can be found at http://www.empathica.com/

About JMI Equity

JMI Equity, based in Baltimore and San Diego, is a private equity firm exclusively focused on investments in the software and business services industries. Founded in 1992, JMI has invested in over 70 companies throughout North America and has approximately $700 million of capital under management. JMI invests in growing businesses. The firm's focus is on providing the first institutional capital to self-funded companies. JMI also invests in select recapitalization and management buyout financings. Representative investments include Blackbaud, Inc., DoubleClick, Inc., Jackson Hewitt, Inc., Mission Critical Software, Inc. (acquired by NetIQ, Inc.), NEON Systems, Inc. (acquired by Progress Software Corporation), Transaction Systems Architects, Inc. and Unica Corporation. For more information on JMI Equity, visit http://www.jmiequity.com/.

CONTACT: Chuck Dohrenwend or Kelly Hahn, both of The Abernathy MacGregor
Group for Empathica and JMI Equity, +1-212-371-5999

Web site: http://www.jmiequity.com/
http://www.empathica.com/