ALEXANDRIA, Va., April 28 /PRNewswire/ -- More than twenty CEOs, General Managers, and influential leaders of the world's best luxury hotels have joined Five Star Alliance's new Editorial Advisory Board. These prominent executives have formed close relationships with Five Star Alliance, the leading online travel agency focused exclusively on luxury hotels. The Editorial Advisory Board will help Five Star Alliance customers find and book the ideal luxury hotel.

Editorial Advisory Board members, including Mr. Jonathan Critchard, GM of the Athenaeum Hotel in London, and Mr. James McBride, General Manager of The Carlyle in New York, will deliver exclusive news and offers directly to affluent travelers via the Five Star Alliance web site (http://www.fivestaralliance.com/), blog, and email newsletters. The hundreds of thousands of luxury travelers reached each month by Five Star Alliance will now have a unique opportunity to hear directly from the leaders of the world's best hotels.

Ms. Julie A. Skrei of the new billion dollar Red Rock Casino, Resort and Spa in Las Vegas, for example, recently highlighted the "coolest" features of her property on Five Star Alliance's blog: The Informed Traveler. Within one week, Five Star Alliance delivered over $14,000 in reservations to her property.

Mr. Hans Bruland, GM of The Hay-Adams in Washington, DC, and a founding Editorial Advisory Board member, notes that, "As an independent luxury hotel, Five Star Alliance has given us exposure to a worldwide audience of affluent travelers that we could not have reached on our own."

For the Hon. Michael J. Winfield, President & CEO of Cambridge Beaches in Bermuda, Five Star Alliance supplements his own promotion of the unique property. "Renowned worldwide as one of the most romantic and welcoming resorts in Bermuda, Cambridge Beaches strives to market itself to the world's most discerning travelers. Through our enhanced Partner listing on Five Star Alliance, we have been able to successfully promote the unique personality of our property, and drive new business that we would not otherwise have found," he said.

A recent sample of interesting, fun and useful news from the Editorial Advisory Board, such as recipes from top chefs and the advance word on special offers, can be found on The Informed Traveler: http://traveler.fivestaralliance.com/index.php/category/editorial-advisory- board/

Profiles of Editorial Board members can be found at FiveStarAlliance.com: http://www.fivestaralliance.com/luxury_hotel_experts/editorial_advisory_.... html

Founding members of the Five Star Alliance Editorial Advisory Board include executives from the Hotel de Crillon in Paris, The Carlyle in New York, The Whitehall Hotel in Chicago, The Hay-Adams in Washington, DC, The Sutton Place Hotel Vancouver, Peter Island Resort in Jamaica, Athenaeum Hotel and Apartments in London, Half Moon Rose Hall in Jamaica, Sungate Port Royal in Turkey, The Regency New York, and Cambridge Beaches in Bermuda. Also represented by top executives are Small Luxury Hotels of the World, the Majestic Hotel Group, Maybourne Hotel Group, Station Casinos, Proximo Restaurants, and Red Carnation Hotels.

About Five Star Alliance

Five Star Alliance (http://www.fivestaralliance.com/) is the leading online travel agency focused exclusively on luxury hotels. The company's web site includes the world's most comprehensive collection of luxury hotels, along with exclusive information, recommendations and photographs. Clients from around the world can search and book the world's finest hotels through an intuitive, custom booking engine. Five Star Alliance clients receive immediate confirmation and personal service.

The company has formed close partnerships with dozens of luxury hotels around the world, including the Hotel de Crillon in Paris, New York's Carlyle Hotel, the Burj al Arab in Dubai, One Aldwych in London, and The Hay-Adams in Washington, DC.

Contact: Ms. Courtney W. May 703-836-0692 Ext. 710 http://www.fivestaralliance.com/cmay@fivestaralliance.com

This press release distributed by PRWEB (http://www.prwebdirect.com/), a service of eMediaWire.

CONTACT: Ms. Courtney W. May of Five Star Alliance, +1-703-836-0692,
ext. 710, or cmay@fivestaralliance.com

Web site: http://www.fivestaralliance.com/