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From the Wires
Consumers Poised to Spend 50% More Online
eMarketer Report on Retail E-Commerce Shows Growth in Luxury Goods and Clothes

By: Marketwire .
May. 4, 2006 01:00 PM

NEW YORK, NY -- (MARKET WIRE) -- 05/04/06 -- U.S. consumers have become so comfortable shopping online that they will increase their spending at online retail shops from $877 per consumer in 2005 to $1,512 per consumer by 2009 -- an increase of more than 50%, according to eMarketer's new "U.S. Retail E-Commerce" report.

The report shows that, although the average annual growth rate of retail e-commerce sales will slow from the 26% seen between 2001 and 2005, it will remain robust at 18.6% from 2006 to 2009.

"Online shoppers, who have faster online connections and more Internet experience, are venturing beyond the safe purchase categories of books, videos and toys that marked the first e-commerce success stories," wrote eMarketer Jeffrey Grau, senior analyst, in the report.

The retail sector of computer hardware and software is on the cusp of becoming the first category to derive a majority of its sales online, 54.5% by 2010, according to eMarketer calculations. But the categories of jewelry/luxury goods and health and beauty are making the deepest inroads into total sales, with online purchases expected to about double their percent of total category sales by 2010.

Apparel, perhaps more than any other category, demonstrates the maturity of online sales and the comfort level of consumers. Apparel e-commerce as a percent of total retail sales is expected to climb from 5.9% in 2005 to 11.4% by 2010, as specialized niche sites, high-end e-tailers and attention-grabbing technology converge to bring consumers online to buy clothes.

Visit eMarketer.com for more information on eMarketer's U.S. Retail E-Commerce

About eMarketer

eMarketer is "the First Place to Look" for market research, analysis and trends related to e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes data from over 2,000 sources and brings it together in a suite of services offering customers the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. Visit www.emarketer.com for more information.

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=264710

Media Contact:
Kris Oser
Director of Strategic Communications
eMarketer
Email Contact
Tel. 212-763-6033

Published May. 4, 2006
Copyright © 2006 SYS-CON Media, Inc. — All Rights Reserved.
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