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4 Reasons SSDs Are Raging In The IT Market Today

IT Dog coming at you today to talk about SSD devices and why they are not just for breakfast anymore.  Well, SSDs were never really good for breakfast but they are ideal for replacing traditional storage HDDs in many applications.  Let’s start with some characteristics that make SSDs unique compared to standard HDDs.

4 Reasons To Be Stoked About SSDs
●      SSDs have higher data transfer rate: higher transfer rate and lower data seek time results in lower latency which means your killer application runs faster.  In contrast, spinning disks are slow and play hide-and-seek with your data (the seek part is not good).
●      SSDs are non-volatile so they retain their data even with no power applied.  It’s like having your dog biscuit and eating it too: almost as fast as RAM and non-volatile like disk.

●      SSDs require less power, cooling and physical real estate.   Power consumption and rack space is a major issue for modern server and data centers (just ask Uncle Google).

●      SSDs offer hardware layout design flexibility for unique product design and cool form factors (MacBook Air anyone?).


SSDs Have Arrived
“Well, that’s great Dog, but what else do SSDs offer me, the system architect?”  Good question.  How about design options?  There are a large number of companies selling SSD devices.  According to Scott Stetzer of STEC there were more than 160 SSD vendors in 2009 compared to less than 10 for HDDs.  More vendors mean more product options, more competition and more innovation which are all good for system architects like you.

SSDs have been around for a while and have been the “next big thing” for a long time, but there is no doubt that the time for SSDs has arrived.  Hot companies like FusionIO are ripping it up in the marketplace (55% sales growth forecasted this year.) The big dogs (woof!) in the data storage industry like EMC and IBM are using SSDs in a wide range of their product offerings.    Successful data management companies like Teradata are effectively leveraging SSDs to increase system performance and generate marketing sizzle.

Why Are SSDs For Real Now?
“Just because the big guys are marketing SSDs why should I jump on the bandwagon now?” Several market forces have come together creating critical mass:
●      SSDs have been around for 20 years (that is 140 in Dog years) so the technology has had time to evolve and mature.
●      SSDs have taken off in consumer electronics (have you seen the new  “Ultrabook” computers?).
●      Higher volumes are being shipped and $/GB prices coming down.


SSD cost per GB

Source: http://www.storagesearch.com/ssd-pricing.html


●      Success of Fusion IO’s IPO and subsequent acquisition of IOTurbine for $85 million has created confidence in the market (the SSD business is here to stay).
●      Business confidence has increased the number of vendors in the space, accelerating innovation.
●      As more storage environments are virtualized (think VMWare), I/O is becoming the bottleneck creating the need faster storage systems.
●      SSDs design flexibility provides new options for data tiering used to greatly reduce storage latency.


Sold on SSDs
“Alright IT Dog, you have me convinced.  What should I do now, max out my credit card on SSDs?”  Well the technology is ready and the price is right, but you have to be a smart pup on how you use SSDs in your system. SSDs are not quite the same as HDD. SSDs have limitations that you need to be aware of. If you use them just like you use HDD, you will run into problems. Dig in to my next blog post to learn more about the limitations and how to overcome them.


Tell me: which SSD feature is most compelling to you?

Read the original blog entry...

More Stories By Peter Velikin

Peter Velikin has 12 years of experience creating new markets and commercializing products in multiple high tech industries. Prior to VeloBit, he was VP Marketing at Zmags, a SaaS-based digital content platform for e-commerce and mobile devices, where he managed all aspects of marketing, product management, and business development. Prior to that, Peter was Director of Product and Market Strategy at PTC, responsible for PTC’s publishing, content management, and services solutions. Prior to PTC, Peter was at EMC Corporation, where he held roles in product management, business development, and engineering program management.

Peter has an MS in Electrical Engineering from Boston University and an MBA from Harvard Business School.

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