TORONTO, May 25 /PRNewswire-FirstCall/ -- Rogers Communications Inc. and adidas Canada, today announced they will host a free 2006 World Cup Soccer Celebration on Sunday July 9 at the Rogers Centre. The communities of Toronto, soccer fans and families alike, are invited to take part in an interactive soccer experience and watch the final game of the 2006 FIFA World Cup(TM) live on the Rogers Centre's video board.

"Toronto's Community Safety Secretariat thanks Rogers and adidas Canada for providing us with such a fantastic opportunity to celebrate the 2006 FIFA World Cup(TM)," said Mayor David Miller. "It's a good chance to have a fun-filled day, it's free, and what better way to celebrate the final game of the world's most popular sport then watching it on the big screen at the Rogers Centre."

On Sunday July 9, the Rogers Centre will be the place to be for soccer fans. The doors will open at 10:00am with a variety of activities on the field for the whole family to enjoy, such as kicking cages, a penalty shot game and human foosball.

"The people of Toronto have been extremely supportive to Rogers over the years, and we are excited to give something back to them this summer," said Tony Viner, president and CEO, Rogers Media. "We are pleased to give them a special way to experience the world's biggest sporting event for free at the Rogers Centre."

"adidas has a long-standing relationship with the FIFA World Cup(TM)," said Jim Gabel, president of adidas Canada. "We understand soccer fans' connection to this event and we want to help Torontonians experience the world's single largest sporting event in a unique way. The 2006 World Cup Celebration will be a fun-filled day, topped-off with the final game of the FIFA World Cup(TM) airing live on the Rogers Centre's video board."

Rogers and adidas Canada have set aside 15,000 tickets to be distributed to community organizations across Toronto, including Big Brothers and Big Sisters of Toronto, Child Find, and Kiwanis Boys' and Girls' Clubs. Tickets for this event will be available to the public on June 9 (first day of the 2006 FIFA World Cup(TM)) at all participating Rogers Video stores in the GTA (Maximum four tickets per person, while supplies last). Tickets are free of charge and will also be available at the Rogers Centre on July 9.

For further details about the 2006 World Cup Celebration at the Rogers Centre, visit adidassoccer.ca

About Rogers:

Rogers Communications Inc. (TSX: RCI; NYSE: RG) is a diversified Canadian communications and media company engaged in three primary lines of business. Rogers Wireless is Canada's largest wireless voice and data communications services provider and the country's only carrier operating on the world standard GSM technology platform. Rogers Cable and Telecom is Canada's largest cable television provider offering cable television, high-speed Internet access, residential telephony services, and video retailing, while its Rogers Business Solutions division is a national provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses across the country. Rogers Media is Canada's premier collection of category leading media assets with businesses in radio and television broadcasting, televised shopping, publishing and sports entertainment. For further information about the Rogers group of companies, please visit http://www.rogers.com/.

About adidas:

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world, built on the passion for competition and a sporting lifestyle. The strategy is simple: continuously strengthen leadership brands and meet the needs and demands of global consumers. For more information on adidas Canada, please visit http://www.adidas.ca/.

CONTACT: Rogers: Nancy Cottenden, Rogers Cable, (16) 935-4726,
nancy.cottenden@rci.rogers.com or Paul Keable, Manning Selvage & Lee,
(416) 847-1307, paul.keable@mslpr.com; adidas Canada: Jeff Cooper,
(905) 761-9900 x 2283, jeff.cooper2@adidascan.ca, City of Toronto: Don
Wanagas, (416) 338-7134, dwanagas@toronto.ca;
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