SAN FRANCISCO, May 30 /PRNewswire/ -- The Silicon Valley American Marketing Association (SVAMA) will host a workshop on Tuesday, June 6, 2006, from 6:00-9:00 p.m. at the Network Meeting Center, Techmart in Santa Clara to explore the rising usage of RSS by media and consumers.

In order to succeed in today's niche-focused consumer controlled environment, advertising must entertain, inform and add value to the medium. Pull media (RSS, Podcasting) is the next generation of content delivery while the explosion in consumer-generated content (Blogging) is quickly becoming a more influential and a bigger slice of the media landscape.

Join us for this special workshop, where you will learn the following: 1. Rising Usage of RSS by consumers as a standard method of consuming information. 2. Tremendous growth of the iPod, Podcasting and Tivo. 3. Ramp in creation of Blogs and other user-generated content.

"Blogs are becoming a vital source of news and information for the public," said Helene Eichler, EVP Marketing of the SVAMA. "We want to help our fellow marketers utilize this influential medium."

Bill Flitter is founder and chief marketing officer of Pheedo. Bill is considered an industry expert on blogging, podcasting, RSS and online marketing trends and best practices and speaks regularly on these topics at industry events. Prior to Pheedo, Bill founded Email Shopping Network and directed its sales and marketing activities until its acquisition by eUniverse in 2002.

The SVAMA event is open to the public and will feature an SVAMA overview of the organization and its services and a question and answer session. Visit http://www.acteva.com/booking.cfm?bevaid=108427 for registration and more information.

About the Silicon Valley American Marketing Association

Founded in 1980, Silicon Valley American Marketing Association (SVAMA) is a chapter of the world's largest and most inclusive professional society of marketers -- the American Marketing Association. SVAMA is the source for Silicon Valley marketers, delivering career development, education and networking opportunities to advance marketing excellence in the local business community. In 2003, the Silicon Valley chapter received the "Chapter Excellence" and "Chapter of the Year" award, which is awarded to the top chapter in the U.S. SVAMA is headquartered in San Jose, CA. For more information call 1-866-206-9067 or visit http://www.svama.org/. For information about how to become a member, visit http://www.svama.org/joinus.html.

CONTACT: Janine Salmon, VP of PR of SVAMA, Mobile: +1-415-217-9142 or
vp_pr_svama@hotmail.com

Web site: http://www.svama.org/