|By Marketwire .||
|June 13, 2012 05:05 PM EDT||
OTTAWA, ONTARIO -- (Marketwire) -- 06/13/12 -- The National Hockey League Fans' Association (NHLFA) is pleased to announce a renewal of terms with its media sponsor Marketwire. Since it first sponsored the NHLFA in 2005, Marketwire has helped the organization spread news and information to hockey fans across North America.
"After seven years of working with the NHLFA, we understand how important it is to give hockey fans a way to express their views," says Bernadette Lee, vice president, global partners and media solutions at Marketwire. "Today, not only do they receive information from the NHLFA through traditional and social media channels, but all of our press releases include social sharing links so fans can pass along the news to others and even comment on it."
Founded in 1983, Marketwire serves more than 15,000 clients worldwide through 20 offices spanning four continents. Organizations in every industry use Marketwire to edit, translate, optimize and distribute news releases and content around the world.
"Communicating with the media is the most critical component of our advocacy work," says Jim Boone, co-founder of the NHLFA. "Having strength in the fans' corner as we enter the upcoming NHL-NHLPA labor war is important. We need a loud voice and Marketwire increases our volume."
About the National Hockey League Fans' Association (NHLFA)
The NHLFA was launched in 1998 to give NHL fans a way to express their views on the game and to influence it for the better. There is no charge for membership and to date more than 30,000 fans have registered via the Association's Web site, www.nhlfa.com. Though not affiliated with the National Hockey League, the NHLFA communicates closely with the League on behalf of hockey fans.
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.
Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.