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SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Jnan Dash, Kevin Jackson, Peter Silva

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RealD and Stellar International Cineplex Pact to Install RealD 3D Technology on 100 Cinema Screens

RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and SMI Corporation Limited, a leading Chinese entertainment and media company that operates movie theatres under the name Stellar International Cineplex, today announced an agreement to equip 100 screens across the Stellar circuit in China with RealD 3D technology. Installation of RealD 3D technology has already begun.

“Stellar International Cineplex is a key player in the China movie industry,” said Bruce Ren, President of SMI International Cinemas Limited. “This partnership with RealD will combine the world's most cutting-edge 3D cinema technology with our five-star multiplexes, bringing Chinese audiences a brand new movie-going experience.”

“Chinese cinema box office is growing at a record breaking rate thanks to circuits like Stellar and their commitment to bringing world class multiplexes and premium entertainment experiences to cities throughout China,” said Edman Chan, RealD General Manager of Asia for Cinema. “This agreement adds to RealD’s growing traction in the Chinese exhibition market where we recently announced four new exhibitors, giving RealD a total commitment of 2,000 RealD 3D-equipped screens in China.”

Stellar currently operates more than 40 cinema locations with 250 auditoriums and nearly 40,000 seats in more than 20 provinces and cities in China.

RealD 3D is currently available on approximately 650 cinema screens in China with future commitments for approximately 1,350 additional installations for a total of approximately 2,000 screens.

Globally, RealD is the world’s most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

About Stellar

SMI Corporation Limited is a leading Chinese entertainment and media company that is committed to breaking new ground in the Chinese film industry. Stellar operates a fully-integrated production chain that ranges from studio and soundstage facilities, to film distribution and exhibition. On the exhibition side of the business, Stellar operates a network of more than 40 cinemas in major cities such as Beijing, Shanghai, Guangzhou, Tianjin, Chongqing, Chengdu, Shenyang and Lanzhou. With its broad range of film businesses, Stellar is uniquely positioned in the burgeoning Chinese film and exhibition industry. Double digit growth per year and a galloping capital market offers a prime environment for Stellar to grow exponentially, bringing together historic opportunities, horizontal development and broad participation in the Company's ongoing push to bringing domestic and global audiences the very best in entertainment.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the Stellar Cinemas circuit and the growth of the 3D cinema industry in China. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

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