|By Business Wire||
|June 18, 2012 12:44 PM EDT||
Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced that it has published a new white paper report that shares seven payment best practices as well as marketing strategies for optimizing the online customer payment experience. The white paper, titled “Transforming the Payment Experience into a Sales Tool,” is available for download at www.digitalriverpayments.com, the website featuring the Digital River World Payments solution.
The white paper highlights the important role that the payment experience — the true final step of the commerce funnel — plays in converting consumers into customers. It also suggests that merchants can be rewarded with increased conversion rates when they use proven marketing principles to optimize their payment pages.
Readers of the white paper will learn:
- Marketing best practices that can improve the customer payment experience;
- How to evaluate the shopping experience with regards to payments; and
- Key optimization and testing tactics for increasing close rates.
“We see that many online merchants pay too little attention to customers’ experiences during the payment process,” said Souheil Badran, senior vice president and general manager of Digital River World Payments. “Our experience shows that this can be a costly oversight because the payment experience plays a critical role in converting sales. If payment options that are preferred in specific countries are not offered at checkout, or the payment page is not adapted to the device being used, customers will be more likely to abandon the purchase. We stress that merchants should take a holistic approach to their payment program throughout the payment lifecycle, starting with the customer and their payment experience.”
Digital River World Payments offers relevant payment options in nearly every country and over 170 transaction and display currencies. The solution features a wide range of customizable services for managing the complete payment lifecycle. These services, which work through a single payments connection, include checkout page optimization, A/B testing, real-time fraud detection, solutions to manage PCI exposure and currency risk, as well as advanced back-office reconciliation services and business intelligence tools. To learn more about Digital River World Payments, visit www.digitalriverpayments.com and follow @DigitalRiverPay on Twitter.
About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.