Borrow Baby Couture launched its online shop today bringing couture fashion to little girls everywhere for their special occasions.

Borrow Baby Couture is the first venture of its kind allowing parents, family and friends to “borrow” couture clothing for little girls. It makes couture fashion available to budding fashionistas without the couture prices. “Our company provides an online high-end baby/toddler children's clothing rental service for fashion conscious mothers who see their young ones as a reflection of themselves. And, we do so at up to 85% off of retail prices allowing for a new outfit for all of the important occasions without any of the price guilt,” said Melissa Brown, Executive Vice-President.

Borrow Baby Couture is launching with the most sought after designers including: Fendi, Stella McCartney, Roberto Cavalli, Baby CZ, Baby Graziella, Moschino, David Charles, Il Gufo, Magil, John Galliano, Jottum, Elle, Rachel Riley, Simonetta, Victoria Kids, Zoe, and Isabel Garreton. Borrow Baby Couture is the only business of its kind allowing the rental phenomenon to move into couture clothes for little ones.

Borrow Baby Couture carries outfits and dresses for girl’s ages 9 months to 4 years old. Customers can “borrow” for 1-2 weeks at up to 85% off the retail prices. Borrowers have the option to choose from “new” to borrow or they can move to “nearly new” for a greater discount. Orders are carefully wrapped in tissue so they arrive fresh and ready to go; and the cost of borrowing includes return shipping so borrowers simply need to pack up the outfit in the box provided and drop it in the mail when done with their outfit.

Borrow Baby Couture is available at: www.borrowbabycouture.com